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Premium Framed Print : Advert for Wolsey Clothing, emphasing the durability of their garments in the "mend and make-do" era of World War II. Date: 1943
Framed Photos From Mary Evans Picture Library
Advert for Wolsey Clothing, emphasing the durability of their garments in the "mend and make-do" era of World War II. Date: 1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32240382
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Fashions Frock Frocks Garments Mend Nineteen Outfit Outfits Shirt Styles Wolsey Durability Fashionable
23"x19" (58x48cm) Premium Frame
FSC real wood frame with double mounted 16x12 print. Double mounted with white conservation mountboard. Frame moulding comprises stained composite natural wood veneers (Finger Jointed Pine) 39mm wide by 21mm thick. Archival quality Fujifilm CA photo paper mounted onto 1mm card. Overall outside dimensions are 23x19 inches (584x482mm). Rear features Framing tape to cover staples, 50mm Hanger plate, cork bumpers. Glazed with durable thick 2mm Acrylic to provide a virtually unbreakable glass-like finish. Acrylic Glass is far safer, more flexible and much lighter than typical mineral glass. Moreover, its higher translucency makes it a perfect carrier for photo prints. Acrylic allows a little more light to penetrate the surface than conventional glass and absorbs UV rays so that the image and the picture quality doesn't suffer under direct sunlight even after many years. Easily cleaned with a damp cloth. Please note that, to prevent the paper falling through the mount window and to prevent cropping of the original artwork, the visible print may be slightly smaller to allow the paper to be securely attached to the mount without any white edging showing and to match the aspect ratio of the original artwork.
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 26cm x 39.6cm (10.2" x 15.6")
Estimated Product Size is 48.2cm x 58.4cm (19" x 23")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
Step back in time to the "mend and make-do" era of World War II with this vintage advert for Wolsey Clothing from 1943. In a time when resources were scarce and rationing was in full effect, durability was key when it came to clothing. Wolsey Clothing understood this need and prided themselves on creating garments that could withstand the challenges of wartime.
This advert showcases a selection of outfits for women, including shirts and frocks, all made with the highest quality materials and craftsmanship. The emphasis on durability is clear - these are not just clothes to be worn once and discarded, but pieces that can be relied upon time and time again.
During a period where fashion took a backseat to practicality, Wolsey Clothing managed to strike the perfect balance between style and functionality. Women could feel fashionable while also knowing that their outfit would last through whatever trials they faced during the war.
As we look back at this piece of history, we can appreciate the ingenuity of companies like Wolsey Clothing who adapted to meet the needs of their customers during challenging times. This advert serves as a reminder of resilience and resourcefulness in an era defined by scarcity.
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