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Framed Photos from Mary Evans Picture Library
Advert / Horlicks Malted
Horlicks Malted Milk is always up to the Standard - and supposedly this little girl, fortified by Horlick s, never flags?
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 613857
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10092172
Fortified Horlicks Malted Milk Standard Supposedly
23"x19" (58x48cm) Premium Frame
FSC real wood frame with double mounted 16x12 print. Double mounted with white conservation mountboard. Frame moulding comprises stained composite natural wood veneers (Finger Jointed Pine) 39mm wide by 21mm thick. Archival quality Fujifilm CA photo paper mounted onto 1mm card. Overall outside dimensions are 23x19 inches (584x482mm). Rear features Framing tape to cover staples, 50mm Hanger plate, cork bumpers. Glazed with durable thick 2mm Acrylic to provide a virtually unbreakable glass-like finish. Acrylic Glass is far safer, more flexible and much lighter than typical mineral glass. Moreover, its higher translucency makes it a perfect carrier for photo prints. Acrylic allows a little more light to penetrate the surface than conventional glass and absorbs UV rays so that the image and the picture quality doesn't suffer under direct sunlight even after many years. Easily cleaned with a damp cloth. Please note that, to prevent the paper falling through the mount window and to prevent cropping of the original artwork, the visible print may be slightly smaller to allow the paper to be securely attached to the mount without any white edging showing and to match the aspect ratio of the original artwork.
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 26cm x 39.6cm (10.2" x 15.6")
Estimated Product Size is 48.2cm x 58.4cm (19" x 23")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
This charming vintage print from Mary Evans Picture Library captures a historical advertisement for Horlicks Malted Milk, featuring a sweet little girl who is supposedly fortified by this popular drink. The caption reads "Horlicks Malted Milk is always up to the Standard - and supposedly this little girl, fortified by Horlicks, never flags?"
The image dates back to around 1900 and showcases the innocence and purity of childhood in an era where advertising was just beginning to take off. The young girl's rosy cheeks and bright eyes suggest that she is indeed benefiting from the nourishing qualities of Horlicks Malted Milk.
In a time when health tonics and elixirs were all the rage, Horlicks positioned itself as a reliable choice for families looking to boost their energy levels and overall well-being. This advertisement cleverly plays on the idea that with Horlicks, even a child can have boundless energy and vitality.
As we look back on this piece of history, we are reminded of simpler times when advertisements were more straightforward and innocent. The nostalgia evoked by this print serves as a reminder of how far we've come in terms of marketing tactics while also highlighting the enduring appeal of products like Horlicks Malted Milk.
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