Malted Collection

Advert / Horlicks Malted
Horlicks Malted Milk is always up to the Standard - and supposedly this little girl, fortified by Horlick s, never flags?

Advert for Horlicks malted milk 1916
Woman in World War One workshop, drinking the nourishing food-drink Horlicks Malted Milk. Date: 1916

Advert for Horlicks, the original malted milk drink, 1925 Date: 1925

Advert for Horlicks ration of malted milk tablets 1916
Restoring energy and vitality Horlicks malted milk compressed tablets, supplied in a air tight tin. 1916

James Horlick / Vfair 1909
JAMES HORLICK Malted milk manufacturer Date: 1844 - 1921

Robert Falcon Scott and his Frys Cocoa and Chocolate supply
Robert Falcon Scott (1868-1912), the English naval commander and explorer. A Captain in the Royal Navy, Scott led a number of expeditions to the Antarctic

Advertising spread from The Sphere (litho)
961033 Advertising spread from The Sphere (litho) by English School, (20th century); Private Collection; (add.info.: Advertising spread with advertisements for Saxone officers service boots)

Horlicks advertisement, World War I
Advertisement for Horlicks Malted Milk Lunch Tablets, just the thing for reinforcing a soldiers energy and strength during a long march

Cow & Gate Snap - Malted Milk for a reign of health. circa 1930s

Cow & Gate Snap - Heres Health - Malted Milk, rich in natural sunshine. circa 1930s

Cover design, The Health Alphabet, Horlicks Malted Milk Co. Date: early 20th century

Advertisement for Horlicks Malted Milk - milkmaid and cow. early 20th century

Chocolate Cake de Luxe (Chocolate Malted Milk Cake) Date: 1936

Chocolate Malted Milk Cake with Decorated Chocolate Buttercream Date: 1936

Advertisement for a caffeine-free malted drink. From the French periodical Le Flambeau, 18 September 1915. Beverage First World War 1914-1918

Assorted breads

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"Malted: The Timeless Indulgence" Step back in time and indulge in the rich history milk drinks. From its humble beginnings to becoming a beloved household name, Horlicks has been satisfying taste buds for over a century. In 1909, James Horlick introduced the world to his revolutionary creation - Horlicks Malted Milk. This advert from Vfair showcases the original malted milk drink that would soon capture hearts worldwide. During World War I, Horlicks became an essential part of soldiers' rations. An advert from 1916 highlights how this nourishing beverage provided comfort and sustenance during challenging times. Even Robert Falcon Scott relied on Frys Cocoa and Chocolate supply along with his trusted companions. The popularity milk continued to soar, as seen in a captivating advertising spread from The Sphere in 1925. It depicts people relishing every sip of their favorite malted drink, savoring its unique flavor and wholesome goodness. Not limited to just beverages, Cow & Gate Snap introduced their own version Milk - Heres Health. A delightful alternative for those seeking a nutritious treat. But let's not forget about desserts. Indulge your sweet tooth with Chocolate Cake de Luxe infused with the irresistible essence goodness. A true delight for any occasion. Through decades of innovation and unwavering quality, malted drinks have stood the test of time. Whether you're enjoying it warm before bed or using it as an energy boost during trying times like World War I, there's no denying the comforting allure milk. So why not take a trip down memory lane? Raise your glass (or mug) filled with velvety smoothness and toast to the enduring legacy that is "Malted.