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Antique Framed Print : Advert / Horlicks Malted
Framed Photos from Mary Evans Picture Library
Advert / Horlicks Malted
Horlicks Malted Milk is always up to the Standard - and supposedly this little girl, fortified by Horlick s, never flags?
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 613857
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10092172
Fortified Horlicks Malted Milk Standard Supposedly
21"x16" (54x41cm) Antique Frame
Bevelled wood effect frame, card mounted, 15x10 archival quality photo print. Overall outside dimensions 21x16 inches (54x41cm). Environmentally and ozone friendly, Polycore® moulding has the look of real wood, is durable and light and easy to hang. Biodegradable and made with non-chlorinated gases (no toxic fumes) it is efficient; producing 100 tons of polystyrene can save 300 tons of trees! Prints are glazed with lightweight, shatterproof, optical clarity acrylic (providing the same general protection from the environment as glass). The back is stapled hardboard with a sawtooth hanger attached. Note: To minimise original artwork cropping, for optimum layout, and to ensure print is secure, the visible print may be marginally smaller
Bevelled Wood Effect Framed and Mounted Prints - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 24.4cm x 37.1cm (9.6" x 14.6")
Estimated Product Size is 41.4cm x 54cm (16.3" x 21.3")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
This charming vintage print from Mary Evans Picture Library captures a historical advertisement for Horlicks Malted Milk, featuring a sweet little girl who is supposedly fortified by this popular drink. The caption reads "Horlicks Malted Milk is always up to the Standard - and supposedly this little girl, fortified by Horlicks, never flags?"
The image dates back to around 1900 and showcases the innocence and purity of childhood in an era where advertising was just beginning to take off. The young girl's rosy cheeks and bright eyes suggest that she is indeed benefiting from the nourishing qualities of Horlicks Malted Milk.
In a time when health tonics and elixirs were all the rage, Horlicks positioned itself as a reliable choice for families looking to boost their energy levels and overall well-being. This advertisement cleverly plays on the idea that with Horlicks, even a child can have boundless energy and vitality.
As we look back on this piece of history, we are reminded of simpler times when advertisements were more straightforward and innocent. The nostalgia evoked by this print serves as a reminder of how far we've come in terms of marketing tactics while also highlighting the enduring appeal of products like Horlicks Malted Milk.
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