Premium Framed Print : Advert for The General Electric Company 1943
Framed Photos from Mary Evans Picture Library
Advert for The General Electric Company 1943
A battalion of kettles won t stop a tank. That is a job for gun, shells, mines and bombs. So that industry can concentrate its energies on the weapons and supplies of War, the manufactures of most of the conveniences you knew in peacetime is drastically curtailed. Winning the War is Britains first concern. When that is done there will be new and better G.E.C household Electric Appliences for your enjoyment. Date: 1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14120230
© Illustrated London News Ltd/Mary Evans
1943 Appliances Battalion Concentrate Concentrated Concentrating Dedicated Effort Electric Factories Goods Household Items Kettles Manufacturers Manufactures Manufacturing Stopped Supplies Tank Tanks Temporarily Warfare Dometic Weapons
17"x15" (43x38cm) Premium Frame
FSC real wood frame with double mounted 10x8 print. Double mounted with white conservation mountboard. Frame moulding comprises stained composite natural wood veneers (Finger Jointed Pine) 39mm wide by 21mm thick. Archival quality Fujifilm CA photo paper mounted onto 1mm card. Overall outside dimensions are 17x15 inches (431x381mm). Rear features Framing tape to cover staples, 50mm Hanger plate, cork bumpers. Glazed with durable thick 2mm Acrylic to provide a virtually unbreakable glass-like finish. Acrylic Glass is far safer, more flexible and much lighter than typical mineral glass. Moreover, its higher translucency makes it a perfect carrier for photo prints. Acrylic allows a little more light to penetrate the surface than conventional glass and absorbs UV rays so that the image and the picture quality doesn't suffer under direct sunlight even after many years. Easily cleaned with a damp cloth. Please note that, to prevent the paper falling through the mount window and to prevent cropping of the original artwork, the visible print may be slightly smaller to allow the paper to be securely attached to the mount without any white edging showing and to match the aspect ratio of the original artwork.
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 17.5cm x 24.4cm (6.9" x 9.6")
Estimated Product Size is 38.1cm x 43.1cm (15" x 17")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
This striking advertisement from The General Electric Company (G.E.C) dates back to 1943, during a pivotal moment in World War II. The image features a battalion of kettles, symbolizing the domestic conveniences that were once commonplace in peacetime, lined up in front of a tank. The caption reads, "A battalion of kettles won't stop a tank. That is a job for guns, shells, mines, and bombs." This powerful message underscores the drastic shift in priorities during wartime, as industry and manufacturing resources were redirected towards the production of weapons and military supplies. Britain's focus was on winning the war, and as a result, the manufacture of most household electric appliances was temporarily curtailed. The advertisement assures consumers that once the war effort is successful, there will be new and better G.E.C household electric appliances for their enjoyment. This poignant reminder of wartime sacrifice and dedication to the greater good highlights the historical significance of this advertisement and the challenges faced by industries during times of conflict. The image is a testament to the temporary unavailability of domestic goods and the temporary shift in manufacturing priorities. It serves as a reminder of the sacrifices made during wartime and the eventual return to a focus on consumer goods and comforts once the war was over. This advertisement is an intriguing snapshot of history, showcasing the resilience and adaptability of industries during times of crisis.
MADE IN THE UK
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Basket.