Mouse Mat : Advert for The General Electric Company 1943
Home Decor from Mary Evans Picture Library
Advert for The General Electric Company 1943
A battalion of kettles won t stop a tank. That is a job for gun, shells, mines and bombs. So that industry can concentrate its energies on the weapons and supplies of War, the manufactures of most of the conveniences you knew in peacetime is drastically curtailed. Winning the War is Britains first concern. When that is done there will be new and better G.E.C household Electric Appliences for your enjoyment. Date: 1943
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Media ID 14120230
© Illustrated London News Ltd/Mary Evans
1943 Appliances Battalion Concentrate Concentrated Concentrating Dedicated Effort Electric Factories Goods Household Items Kettles Manufacturers Manufactures Manufacturing Stopped Supplies Tank Tanks Temporarily Warfare Dometic Weapons
Mouse Mat
A high quality photographic print manufactured into a durable wipe clean mouse mat (27x22cm) with a non slip backing, which works with all mice.
Archive quality photographic print in a durable wipe clean mouse mat with non slip backing. Works with all computer mice
Estimated Image Size (if not cropped) is 18.2cm x 25.4cm (7.2" x 10")
Estimated Product Size is 21.8cm x 26.9cm (8.6" x 10.6")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
This striking advertisement from The General Electric Company (G.E.C) dates back to 1943, during a pivotal moment in World War II. The image features a battalion of kettles, symbolizing the domestic conveniences that were once commonplace in peacetime, lined up in front of a tank. The caption reads, "A battalion of kettles won't stop a tank. That is a job for guns, shells, mines, and bombs." This powerful message underscores the drastic shift in priorities during wartime, as industry and manufacturing resources were redirected towards the production of weapons and military supplies. Britain's focus was on winning the war, and as a result, the manufacture of most household electric appliances was temporarily curtailed. The advertisement assures consumers that once the war effort is successful, there will be new and better G.E.C household electric appliances for their enjoyment. This poignant reminder of wartime sacrifice and dedication to the greater good highlights the historical significance of this advertisement and the challenges faced by industries during times of conflict. The image is a testament to the temporary unavailability of domestic goods and the temporary shift in manufacturing priorities. It serves as a reminder of the sacrifices made during wartime and the eventual return to a focus on consumer goods and comforts once the war was over. This advertisement is an intriguing snapshot of history, showcasing the resilience and adaptability of industries during times of crisis.
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