Premium Framed Print : Advert for Dolcis shoes 1943
Framed Photos From Mary Evans Picture Library
Advert for Dolcis shoes 1943
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Media ID 8202825
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10270998
1943 Casual Dolcis Foot Wear Practical Savings Shoe Shoes Slip Ww 2 Ww Ii War Time
17"x15" (43x38cm) Premium Frame
FSC real wood frame with double mounted 10x8 print. Double mounted with white conservation mountboard. Frame moulding comprises stained composite natural wood veneers (Finger Jointed Pine) 39mm wide by 21mm thick. Archival quality Fujifilm CA photo paper mounted onto 1mm card. Overall outside dimensions are 17x15 inches (431x381mm). Rear features Framing tape to cover staples, 50mm Hanger plate, cork bumpers. Glazed with durable thick 2mm Acrylic to provide a virtually unbreakable glass-like finish. Acrylic Glass is far safer, more flexible and much lighter than typical mineral glass. Moreover, its higher translucency makes it a perfect carrier for photo prints. Acrylic allows a little more light to penetrate the surface than conventional glass and absorbs UV rays so that the image and the picture quality doesn't suffer under direct sunlight even after many years. Easily cleaned with a damp cloth. Please note that, to prevent the paper falling through the mount window and to prevent cropping of the original artwork, the visible print may be slightly smaller to allow the paper to be securely attached to the mount without any white edging showing and to match the aspect ratio of the original artwork.
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 18.1cm x 24.4cm (7.1" x 9.6")
Estimated Product Size is 38.1cm x 43.1cm (15" x 17")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
This advertisement for Dolcis shoes, published in the Illustrated London News in 1943, showcases a practical and stylish footwear option for women during World War II. With rationing restrictions in place, saving on essential items was a priority, making the affordability of these shoes an attractive proposition. The image features a woman in a casual outfit, her posture exuding confidence and ease, as she models the Dolcis slip-ons. The shoes, with their brown leather finish and simple design, were a versatile addition to any wardrobe, suitable for both work and play. The advertisement text emphasizes the shoes' durability and comfort, promising that they would last through the rigors of daily life. The tagline, "Dolcis shoes - a wise investment," underscores the importance of making smart purchases during wartime. Despite the challenging circumstances of the 1940s, fashion continued to play a role in people's lives, and the Dolcis shoes represented a small luxury, a reminder of the beauty and joy that could be found even in the midst of war. This advertisement serves as a fascinating glimpse into the past, offering a glimpse into the fashion trends and consumer culture of the time.
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