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Premium Framed Print : An advertisement for Premier easy chairs, 1926
Framed Photos from Heritage Images
An advertisement for Premier easy chairs, 1926
An advertisement for Premier easy chairs, 1926. From Apollo magazine, volume IV, no 21 (September 1926)
Heritage Images features heritage image collections
Media ID 14923291
© The Print Collector / Heritage-Images
Advert Advertisement Apollo Asleep Reclining Reclining Chair Relaxation Relaxing Sleep Sleeping Easy Chair Print Collector7
17"x15" (43x38cm) Premium Frame
FSC real wood frame with double mounted 10x8 print. Double mounted with white conservation mountboard. Frame moulding comprises stained composite natural wood veneers (Finger Jointed Pine) 39mm wide by 21mm thick. Archival quality Fujifilm CA photo paper mounted onto 1mm card. Overall outside dimensions are 17x15 inches (431x381mm). Rear features Framing tape to cover staples, 50mm Hanger plate, cork bumpers. Glazed with durable thick 2mm Acrylic to provide a virtually unbreakable glass-like finish. Acrylic Glass is far safer, more flexible and much lighter than typical mineral glass. Moreover, its higher translucency makes it a perfect carrier for photo prints. Acrylic allows a little more light to penetrate the surface than conventional glass and absorbs UV rays so that the image and the picture quality doesn't suffer under direct sunlight even after many years. Easily cleaned with a damp cloth. Please note that, to prevent the paper falling through the mount window and to prevent cropping of the original artwork, the visible print may be slightly smaller to allow the paper to be securely attached to the mount without any white edging showing and to match the aspect ratio of the original artwork.
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 20.2cm x 24.4cm (8" x 9.6")
Estimated Product Size is 38.1cm x 43.1cm (15" x 17")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
This print takes us back to the year 1926, where an advertisement for Premier easy chairs graced the pages of Apollo magazine. The image showcases a concept of ultimate relaxation, as a dapper gentleman reclines comfortably in one of these luxurious chairs. With closed eyes and a serene expression on his face, he appears to be peacefully asleep. The furniture itself exudes elegance and sophistication, with its sleek design and plush upholstery. The text accompanying the advertisement emphasizes the chair's ability to provide unparalleled comfort and relaxation. It is evident that this advert was targeted towards British consumers during the early 20th century, capturing the essence of British style and refinement. The monochrome aesthetic adds a timeless quality to this image, transporting us back to an era when advertising relied on simplicity yet conveyed powerful messages. This print serves as a testament to both the artistry behind vintage advertisements and their enduring appeal. As we gaze upon this photograph today, it reminds us of how essential rest and rejuvenation are in our fast-paced lives. It invites us to take a moment for ourselves, just like the man depicted here did almost a century ago – finding solace in his Premier easy chair while escaping from the demands of everyday life.
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