Poster Print > Europe > United Kingdom > England > West Midlands > Coventry
Poster Print : A Daimler TL30 Bass and Pale Ale bottle shaped lorry seen here outside the Bass Ratcliffe
Poster Prints from Memory Lane
A Daimler TL30 Bass and Pale Ale bottle shaped lorry seen here outside the Bass Ratcliffe
A Daimler TL30 Bass and Pale Ale bottle shaped lorry seen here outside the Bass Ratcliffe and Gretton brewery in Coventry, West Midlands (formerly Warwickshire) Circa June 1954
Arthur Cooper
Coventry Telegraph Archive
Mirrorpix
Coventry
West Midlands
England
Media ID 21685810
© Mirrorpix
Advertising Alcohol Bass Beer Commercial Drink Lorry Promotion Promotional Quirky Warwickshire West Midlands
A2 (59.4 x 42cm) Poster Print
Step back in time with our vintage poster print from Media Storehouse's Memory Lane Prints collection. This captivating image features a Daimler TL30 Bass and Pale Ale bottle-shaped lorry, a rare sight outside the historic Bass Ratcliffe brewery in Coventry. Transporting you back to June 1954, this beautifully detailed print showcases the unique design of this iconic vehicle, making it a must-have for any nostalgia enthusiast or transport history aficionado's collection. Bring the charm of the past into your home or office with this stunning, high-quality poster print.
A2 Poster (59.4 x 42cm, 23.4" x 16.5" inches) printed on 170gsm Satin Poster Paper. Securely packaged, rolled and inserted into a strong mailing tube and shipped tracked. Poster Prints are of comparable archival quality to our Photographic prints, they are simply printed on thinner Poster Paper. Whilst we only use Photographic Prints in our frames, you can frame Poster Prints if they are carefully supported to prevent sagging over time.
Poster prints are budget friendly enlarged prints in standard poster paper sizes (A0, A1, A2, A3 etc). Whilst poster paper is sometimes thinner and less durable than our other paper types, they are still ok for framing and should last many years. Our Archival Quality Photo Prints and Fine Art Paper Prints are printed on higher quality paper and the choice of which largely depends on your budget.
Estimated Product Size is 59.4cm x 42cm (23.4" x 16.5")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
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EDITORS COMMENTS
This print takes us back to the vibrant streets of Coventry in June 1954. Standing proudly outside the iconic Bass Ratcliffe and Gretton brewery, we see a remarkable sight - a Daimler TL30 Bass and Pale Ale bottle-shaped lorry. As if plucked from an imaginative dream, this quirky promotional vehicle instantly grabs attention with its unique design. A testament to the creative advertising strategies of the time, it perfectly captures the essence of British beer culture in one eye-catching image. The lorry's sleek lines mirror that of a traditional ale bottle, paying homage to the renowned craftsmanship behind every drop of Bass and Pale Ale produced by Worthington & Co Limited. This clever fusion between motor transport and alcoholic beverage promotion is truly a sight to behold. Transporting us back to an era where commercial vehicles were not just functional but also works of art, this photograph encapsulates both nostalgia for simpler times and admiration for innovative marketing techniques. It serves as a reminder that even everyday objects can become symbols of creativity when placed in unexpected contexts. Arthur Cooper's keen eye has immortalized this moment in history, allowing us to appreciate not only the beauty of Coventry's past but also the ingenuity behind advertising campaigns that continue to shape our consumer-driven world today.
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