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Fine Art Print : A Daimler TL30 Bass and Pale Ale bottle shaped lorry seen here outside the Bass Ratcliffe
Fine Art Prints from Memory Lane
A Daimler TL30 Bass and Pale Ale bottle shaped lorry seen here outside the Bass Ratcliffe
A Daimler TL30 Bass and Pale Ale bottle shaped lorry seen here outside the Bass Ratcliffe and Gretton brewery in Coventry, West Midlands (formerly Warwickshire) Circa June 1954
Arthur Cooper
Coventry Telegraph Archive
Mirrorpix
Coventry
West Midlands
England
Media ID 21685810
© Mirrorpix
Advertising Alcohol Bass Beer Commercial Drink Lorry Promotion Promotional Quirky Warwickshire West Midlands
A2 (42x59cm) Fine Art Print
Step back in time with our exquisite Fine Art Print from the Media Storehouse collection. This captivating image, brought to you by Memory Lane Prints, transports you to a bygone era with the striking depiction of a Daimler TL30 Bass and Pale Ale bottle-shaped lorry outside the Bass Ratcliffe brewery in Coventry. Circa June 1954. The intricate details and vibrant colors of this Arthur Cooper masterpiece will make a stunning addition to any room, evoking memories of a time when traditional brewing and transportation intertwined in a beautiful dance of industry and nostalgia.
Our Fine Art Prints are printed on 100% acid free, PH neutral paper with archival properties. This printing method is used by museums and art collections to exhibit photographs and art reproductions. Hahnemühle certified studio for digital fine art printing. Printed on 308gsm Photo Rag Paper.
Our fine art prints are high-quality prints made using a paper called Photo Rag. This 100% cotton rag fibre paper is known for its exceptional image sharpness, rich colors, and high level of detail, making it a popular choice for professional photographers and artists. Photo rag paper is our clear recommendation for a fine art paper print. If you can afford to spend more on a higher quality paper, then Photo Rag is our clear recommendation for a fine art paper print.
Estimated Product Size is 59.4cm x 42cm (23.4" x 16.5")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
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EDITORS COMMENTS
This print takes us back to the vibrant streets of Coventry in June 1954. Standing proudly outside the iconic Bass Ratcliffe and Gretton brewery, we see a remarkable sight - a Daimler TL30 Bass and Pale Ale bottle-shaped lorry. As if plucked from an imaginative dream, this quirky promotional vehicle instantly grabs attention with its unique design. A testament to the creative advertising strategies of the time, it perfectly captures the essence of British beer culture in one eye-catching image. The lorry's sleek lines mirror that of a traditional ale bottle, paying homage to the renowned craftsmanship behind every drop of Bass and Pale Ale produced by Worthington & Co Limited. This clever fusion between motor transport and alcoholic beverage promotion is truly a sight to behold. Transporting us back to an era where commercial vehicles were not just functional but also works of art, this photograph encapsulates both nostalgia for simpler times and admiration for innovative marketing techniques. It serves as a reminder that even everyday objects can become symbols of creativity when placed in unexpected contexts. Arthur Cooper's keen eye has immortalized this moment in history, allowing us to appreciate not only the beauty of Coventry's past but also the ingenuity behind advertising campaigns that continue to shape our consumer-driven world today.
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