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Framed Print : A Daimler TL30 Bass and Pale Ale bottle shaped lorry seen here outside the Bass Ratcliffe
Framed Photos from Memory Lane
A Daimler TL30 Bass and Pale Ale bottle shaped lorry seen here outside the Bass Ratcliffe
A Daimler TL30 Bass and Pale Ale bottle shaped lorry seen here outside the Bass Ratcliffe and Gretton brewery in Coventry, West Midlands (formerly Warwickshire) Circa June 1954
Arthur Cooper
Coventry Telegraph Archive
Mirrorpix
Coventry
West Midlands
England
Media ID 21685810
© Mirrorpix
Advertising Alcohol Bass Beer Commercial Drink Lorry Promotion Promotional Quirky Warwickshire West Midlands
14"x12" (38x32cm) Modern Frame
Step back in time with our vintage Framed Print from Memory Lane Prints. This captivating image, titled "A Daimler TL30 Bass and Pale Ale bottle shaped lorry outside the Bass Ratcliffe," by Arthur Cooper, transports you back to Coventry, West Midlands (formerly Warwickshire) in June 1954. Witness the unique charm of a Daimler TL30 truck, shaped like a Bass and Pale Ale bottle, parked outside the historic Bass Ratcliffe brewery. Add this exquisite piece to your decor for a timeless touch that tells a story. Each Framed Print is meticulously crafted with high-quality materials to ensure long-lasting beauty and vibrant colors. Bring home a piece of history and elevate your space with this evocative and intriguing artwork.
Wood effect frame, card mounted, 10x8 archival quality photo print. Overall outside dimensions 14x12 inches (38x32cm). Environmentally and ozone friendly, 40mm wide x 15mm Polycore® moulding has the look of real wood, is durable and light and easy to hang. Biodegradable and made with non-chlorinated gases (no toxic fumes) it is efficient; producing 100 tons of polystyrene can save 300 tons of trees! Prints are glazed with lightweight, shatterproof, optical clarity acrylic (providing the same general protection from the environment as glass). The back is stapled hardboard with a sawtooth hanger attached. Note: To minimise original artwork cropping, for optimum layout, and to ensure print is secure, the visible print may be marginally smaller
Contemporary Framed and Mounted Prints - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 24.4cm x 17.8cm (9.6" x 7")
Estimated Product Size is 37.6cm x 32.5cm (14.8" x 12.8")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
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EDITORS COMMENTS
This print takes us back to the vibrant streets of Coventry in June 1954. Standing proudly outside the iconic Bass Ratcliffe and Gretton brewery, we see a remarkable sight - a Daimler TL30 Bass and Pale Ale bottle-shaped lorry. As if plucked from an imaginative dream, this quirky promotional vehicle instantly grabs attention with its unique design. A testament to the creative advertising strategies of the time, it perfectly captures the essence of British beer culture in one eye-catching image. The lorry's sleek lines mirror that of a traditional ale bottle, paying homage to the renowned craftsmanship behind every drop of Bass and Pale Ale produced by Worthington & Co Limited. This clever fusion between motor transport and alcoholic beverage promotion is truly a sight to behold. Transporting us back to an era where commercial vehicles were not just functional but also works of art, this photograph encapsulates both nostalgia for simpler times and admiration for innovative marketing techniques. It serves as a reminder that even everyday objects can become symbols of creativity when placed in unexpected contexts. Arthur Cooper's keen eye has immortalized this moment in history, allowing us to appreciate not only the beauty of Coventry's past but also the ingenuity behind advertising campaigns that continue to shape our consumer-driven world today.
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