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Advert for the General Electric Company 1944
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Advert for the General Electric Company 1944
Tanks can t run on toasters. Many manufacturers dedicated their factories to making military tanks, aircrafts and weapons for the War effort, and stopped making household goods. Date: 1944
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Media ID 14129983
© Illustrated London News Ltd/Mary Evans
1944 Appliances Concentrate Concentrated Dedicated Difficulties Electric Factories Goods Household Items Manufacturers Manufacturing Overcome Stopped Supplies Tank Tanks Temporarily Warfare Dometic Weapons
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1944: The Shift in Manufacturing Priorities - A Call to Arms During the tumultuous 1940s, the world found itself embroiled in a global conflict that demanded an unprecedented mobilization of resources. Amidst the chaos and uncertainty, the priorities of industries shifted dramatically. This thought-provoking advertisement from 1944, featuring the General Electric Company (GEC), highlights the stark contrast between the demands of wartime and the comforts of domestic life. The image showcases a striking juxtaposition: a sleek, modern General Electric tank, emblazoned with the company's logo, flanked by the tagline, "Tanks can't run on toasters." This poignant statement underscores the transformation that took place during this period, as manufacturers across Britain and beyond temporarily suspended production of household goods and appliances to focus on the production of military tanks, aircraft, and weapons for the war effort. The General Electric Company, like many others, concentrated its resources and expertise on the production of essential supplies for the armed forces. The unobtainability of domestic items during this time meant that families had to make do with what they had, as the nation's factories worked tirelessly to overcome the difficulties of wartime manufacturing and contribute to the war effort. This advertisement serves as a poignant reminder of the sacrifices made during World War II, as industries adapted to the challenges of wartime manufacturing and played their part in the larger struggle for victory. The image also highlights the indomitable spirit of innovation and resilience that characterized the 1940s, as people and industries found ways to overcome the most formidable obstacles and make a difference in the face of adversity.
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