Mounted Print : Advert for the General Electric Company 1944
Mounted Prints from Mary Evans Picture Library
Advert for the General Electric Company 1944
Tanks can t run on toasters. Many manufacturers dedicated their factories to making military tanks, aircrafts and weapons for the War effort, and stopped making household goods. Date: 1944
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14129983
© Illustrated London News Ltd/Mary Evans
1944 Appliances Concentrate Concentrated Dedicated Difficulties Electric Factories Goods Household Items Manufacturers Manufacturing Overcome Stopped Supplies Tank Tanks Temporarily Warfare Dometic Weapons
10"x8" Mount with 8"x6" Print
Step back in time with our vintage Media Storehouse Mounted Photos, featuring this captivating advertisement from the General Electric Company in 1944. Amidst the wartime era, factories shifted their focus from producing household appliances to manufacturing military tanks, aircrafts, and weapons. This rare and intriguing image, sourced from Mary Evans Prints Online, showcases a poignant reminder of history - "Tanks Can't Run on Toasters." Add a touch of nostalgia to your home or office décor with our high-quality mounted photos, available in various finishes to suit your style. #VintageAds #WarEra #HistoricalPhotography
Printed on 8"x6" paper and suitable for use in a 10"x8" frame (frame not included). Prints are mounted with card both front and back. Featuring a custom cut aperture to match chosen image. Professional 234gsm Fujifilm Crystal Archive DP II paper.
Photo prints supplied in custom cut card mount ready for framing
Estimated Image Size (if not cropped) is 14.4cm x 20.3cm (5.7" x 8")
Estimated Product Size is 20.3cm x 25.4cm (8" x 10")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
1944: The Shift in Manufacturing Priorities - A Call to Arms During the tumultuous 1940s, the world found itself embroiled in a global conflict that demanded an unprecedented mobilization of resources. Amidst the chaos and uncertainty, the priorities of industries shifted dramatically. This thought-provoking advertisement from 1944, featuring the General Electric Company (GEC), highlights the stark contrast between the demands of wartime and the comforts of domestic life. The image showcases a striking juxtaposition: a sleek, modern General Electric tank, emblazoned with the company's logo, flanked by the tagline, "Tanks can't run on toasters." This poignant statement underscores the transformation that took place during this period, as manufacturers across Britain and beyond temporarily suspended production of household goods and appliances to focus on the production of military tanks, aircraft, and weapons for the war effort. The General Electric Company, like many others, concentrated its resources and expertise on the production of essential supplies for the armed forces. The unobtainability of domestic items during this time meant that families had to make do with what they had, as the nation's factories worked tirelessly to overcome the difficulties of wartime manufacturing and contribute to the war effort. This advertisement serves as a poignant reminder of the sacrifices made during World War II, as industries adapted to the challenges of wartime manufacturing and played their part in the larger struggle for victory. The image also highlights the indomitable spirit of innovation and resilience that characterized the 1940s, as people and industries found ways to overcome the most formidable obstacles and make a difference in the face of adversity.
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