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Premium Framed Print : Poster advertising Birra Milano, Italy, c. 1900 (colour litho)
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Poster advertising Birra Milano, Italy, c. 1900 (colour litho)
2967515 Poster advertising Birra Milano, Italy, c.1900 (colour litho) by Borgoni, Mario (1869-1936); Fototeca Gilardi; Italian, out of copyright
Media ID 23444940
© Fototeca Gilardi / Bridgeman Images
1900 Beer Belle Epoque Blond Brand Duomo Milan Posters Publicity Seduction Seductive
23"x19" (58x48cm) Premium Frame
FSC real wood frame with double mounted 16x12 print. Double mounted with white conservation mountboard. Frame moulding comprises stained composite natural wood veneers (Finger Jointed Pine) 39mm wide by 21mm thick. Archival quality Fujifilm CA photo paper mounted onto 1mm card. Overall outside dimensions are 23x19 inches (584x482mm). Rear features Framing tape to cover staples, 50mm Hanger plate, cork bumpers. Glazed with durable thick 2mm Acrylic to provide a virtually unbreakable glass-like finish. Acrylic Glass is far safer, more flexible and much lighter than typical mineral glass. Moreover, its higher translucency makes it a perfect carrier for photo prints. Acrylic allows a little more light to penetrate the surface than conventional glass and absorbs UV rays so that the image and the picture quality doesn't suffer under direct sunlight even after many years. Easily cleaned with a damp cloth. Please note that, to prevent the paper falling through the mount window and to prevent cropping of the original artwork, the visible print may be slightly smaller to allow the paper to be securely attached to the mount without any white edging showing and to match the aspect ratio of the original artwork.
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 26.7cm x 39.6cm (10.5" x 15.6")
Estimated Product Size is 48.2cm x 58.4cm (19" x 23")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
This vibrant and captivating poster takes us back to the bustling streets of Milan, Italy in the early 1900s. Created by the talented artist Mario Borgoni, this colourful lithograph advertises Birra Milano, a popular beer brand of that time. The image showcases the perfect blend of artistry and advertising as it captures the essence of Italian culture during the Belle Époque. In the foreground, we see a seductive blonde woman holding a glass of Birra Milano with an enchanting smile on her face. Her presence exudes charm and allure, enticing passersby to indulge in this refreshing beverage. Behind her stands the magnificent Duomo di Milano, one of Italy's most iconic cathedrals known for its intricate architecture and grandeur. The juxtaposition between modernity and tradition is evident in this artwork; while the woman represents progressiveness and sophistication, she stands against a backdrop steeped in history. The vibrant colours used in this lithograph further enhance its visual appeal, making it impossible to ignore. This advertisement not only promotes Birra Milano but also encapsulates Milan's spirit - a city where ancient traditions seamlessly blend with contemporary trends. It serves as a testament to Italy's love affair with beer during that era while capturing our imagination with its artistic brilliance. As we gaze upon this vintage print today, it transports us back to an era filled with elegance and charm – reminding us that even advertisements can be works of art worth cherishing for generations to come.
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