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British Military Recruitment Poster - Inter-war period
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British Military Recruitment Poster - Inter-war period
Recruitment poster printed by Gale and Polden Limited, 1920. Associated with the 12th Lancers (Prince of Wales s). Wanted, smart and intelligent young men to join this distinguished regiment. Date: 1920
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Media ID 14158750
© The National Army Museum / Mary Evans Picture Library
12th Distinguished Dragon Gale Horseback Intelligent Join Lancers Polden Recruiting Recruitment Regiment Smart Twelfth Wanted
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This evocative recruitment poster, printed by Gale and Polden Limited in 1920, invites smart and intelligent young men to join the distinguished 12th Lancers (Prince of Wales's) regiment. The image captures the essence of military service during the inter-war period, with a lone horseman silhouetted against a setting sun, his steed rearing up in a display of power and readiness. The regiment's dragon badge, featuring the prince's feathers, is proudly displayed on the horse's saddle. The text encourages potential recruits to consider the benefits of joining this esteemed regiment, which boasts a rich history in the British military. The promise of adventure, camaraderie, and a steady paycheck would have been enticing for many young men looking for a purpose and a challenge in the aftermath of the First World War. The poster's design is both striking and effective, with its bold use of color and dynamic composition. The image of the horse and rider, set against the backdrop of the sun, conveys a sense of motion and energy, while the regiment's uniform and insignia add an air of authority and tradition. This poster is a fascinating glimpse into the past, offering a glimpse into the mindset of the time and the values that motivated young men to join the military during the 1920s. It is a reminder of the sacrifices and commitments required of those who served, and a testament to the enduring allure of military service and the traditions of the British Army.
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