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Poster advertising vacations in Austria, (colour lithograph)
1197988 Poster advertising vacations in Austria, (colour lithograph) by Austrian School, (20th century); 95x62 cm; Private Collection; Photo eChristies Images; Austrian, out of copyright
Media ID 23693062
© Christie's Images / Bridgeman Images
Access Background People Bystander Cable Car Classic Collectibles Collector Commercial Communication Equipment Compass Direction Freetime Geographic Holidays Leisurely Lithographic Lithoprint Media Mountainside Navigational Equipment Printed Prints Publicity Purple Recreational Uphill Vacation Violet Austria Austrian Austrians High Up
23"x19" (58x48cm) Premium Frame
FSC real wood frame with double mounted 16x12 print. Double mounted with white conservation mountboard. Frame moulding comprises stained composite natural wood veneers (Finger Jointed Pine) 39mm wide by 21mm thick. Archival quality Fujifilm CA photo paper mounted onto 1mm card. Overall outside dimensions are 23x19 inches (584x482mm). Rear features Framing tape to cover staples, 50mm Hanger plate, cork bumpers. Glazed with durable thick 2mm Acrylic to provide a virtually unbreakable glass-like finish. Acrylic Glass is far safer, more flexible and much lighter than typical mineral glass. Moreover, its higher translucency makes it a perfect carrier for photo prints. Acrylic allows a little more light to penetrate the surface than conventional glass and absorbs UV rays so that the image and the picture quality doesn't suffer under direct sunlight even after many years. Easily cleaned with a damp cloth. Please note that, to prevent the paper falling through the mount window and to prevent cropping of the original artwork, the visible print may be slightly smaller to allow the paper to be securely attached to the mount without any white edging showing and to match the aspect ratio of the original artwork.
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 26.1cm x 39.6cm (10.3" x 15.6")
Estimated Product Size is 48.2cm x 58.4cm (19" x 23")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
This vibrant and captivating lithograph takes us back to the mid-20th century, inviting us to explore the breathtaking landscapes of Austria. The poster, advertising vacations in this picturesque European country, showcases a perfect blend of artistry and marketing prowess. Measuring 95x62 cm, this colorful print immediately catches the eye with its striking purple background. Against this vivid backdrop, we see a group of people leisurely enjoying their holiday activities amidst the majestic mountainside. A cable car gracefully ascends uphill in the distance, offering easy access for tourists seeking adventure or relaxation. The Austrian School artist behind this masterpiece skillfully captures both the beauty of nature and the allure of vacationing in Austria. The lithographic technique used adds depth and detail to every element within the composition – from the recreational enthusiasts engaging in various outdoor pursuits to subtle hints like a compass symbolizing geographic exploration. As collectors admire this vintage piece today, it serves as a nostalgic reminder of an era when printed advertisements were works of art themselves. This classic poster not only entices viewers with promises of idyllic holidays but also reflects how communication equipment and media played crucial roles in promoting tourism during that time. Transport yourself back to an enchanting period where vacations were celebrated through stunning visuals like this lithograph – transporting you straight into Austria's natural wonders and promising unforgettable moments amidst its awe-inspiring scenery.
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