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Pirelli Tyres Advertisement
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Pirelli Tyres Advertisement
An advertisement illustration for Pirelli Ltd, promoting the world's best tyre of to-day and the future. The artistic, yet strange poster design shows various snippits relating to the mechanics industry, combined with many examples of symbology through hand gestures, triangles and eyes. Date: circa 1916
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Media ID 32255908
© CLM Archive Collection / Mary Evans
Artistic Best Chew Combined Examples Eyes Future Gestures Leete Mechanics Pirelli Promoting Relating Strange Symbology To Day Triangles Tyre Tyres Worlds Volume
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EDITORS COMMENTS
This illustration, hailing from the August 144 volume of Queen Victoria Street's London's Illustrated, dates back to circa 1916. The image serves as an advertisement for Pirelli Ltd, showcasing the world's finest tyre, both for the present day and the future. The artistic design, though strange in its combination of unrelated elements, effectively captures the essence of the mechanics industry. The composition is filled with intriguing snippets, including gears, sprockets, and other mechanical components, interwoven with a myriad of symbols. Hand gestures, triangles, and eyes recur throughout the illustration, adding layers of meaning and intrigue. The vibrant colors and bold lines add to the overall allure of the piece. The central focus of the advertisement is the Pirelli tyre, depicted as a triumphant, regal figure, crowned with a laurel wreath. The tyre's importance is further emphasized by its prominent placement and the reverence shown towards it by the surrounding symbols. The design's strange yet captivating nature invites viewers to ponder the deeper meaning behind each symbol and the connection to the mechanics industry. This advertisement for Pirelli Ltd stands as a testament to the power of art in promoting innovation and capturing the imagination of the public.
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