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WW2 poster, Wings for Victory, Lets Go, National Savings. Date: circa 1944
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WW2 poster, Wings for Victory, Lets Go, National Savings. Date: circa 1944
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Media ID 23430790
© Mary Evans Picture Library/Onslow Auctions Limited
1944 Airman Campaign Cash Effort Finance Goggles Hero Heroic Investment Money Movement Patriotic Patriotism Persuasion Pilot Save Savings Support Thumbs Victory Wings
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Wings for Victory: Lets Go, National Savings - Circa 1944 (Mary Evans Prints Online) Amidst the tumultuous backdrop of World War II, the call to action resonated deeply within the hearts and minds of the British people. In this evocative poster from circa 1944, the spirit of patriotism and the collective wartime effort is encapsulated in the image of a young, smiling airman, giving a thumbs-up and donning his helmet and goggles. The poster, titled "Wings for Victory: Lets Go, National Savings," was part of a larger campaign by the National Savings Movement to encourage individuals to invest their money and cash into war bonds and other financial instruments, thereby supporting the war effort on the home front. The poster's design is both persuasive and inspiring, with the airman's heroic image and the promise of victory serving as powerful incentives for citizens to contribute to the war effort through financial means. The use of the airman, a symbol of the Royal Air Force's bravery and determination, underscores the connection between the sacrifices made on the battlefield and the importance of supporting the war effort through financial contributions. As the world watched the events of the 1940s unfold, the call to "save for victory" became a rallying cry for the British people, who understood that their collective financial support was essential to ensuring the ultimate triumph over the Axis powers. This poster, with its striking imagery and powerful message, serves as a poignant reminder of the indomitable spirit and resilience of the British people during wartime and the enduring power of persuasive design to inspire and motivate.
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