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WW2 Poster -- You are wanted too! Join the ATS
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WW2 Poster -- You are wanted too! Join the ATS
You Are Wanted Too! Join The ATS. Recruitment poster, Auxiliary Territorial Service. Colour photolithograph by unknown artist, published by HMSO. Showing a woman in smart uniform, with men marching in the background. Date: 1940
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Media ID 14160401
© The National Army Museum / Mary Evans Picture Library
Auxiliary Hmso Join Marching Office Photolithograph Recruiting Recruitment Smart Stationery Territorial Wanted
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This striking WW2 recruitment poster, titled "You Are Wanted Too! Join The ATS," was published by the UK's HM Stationery Office in 1940. The color photolithograph depicts a determined woman in a smart Auxiliary Territorial Service (ATS) uniform, gazing directly at the viewer with a call to action. The background shows rows of men in military uniforms, marching forward with purpose and determination. The ATS was an essential part of the British military effort during WW2, providing vital support services to the armed forces. Women from all walks of life joined the ATS, answering the call to serve their country in non-combat roles. This poster reflects the spirit of patriotism and duty that permeated the wartime era. The ATS recruitment poster was designed to appeal to women who wanted to contribute to the war effort but were unable or unwilling to serve in the military as combatants. The image of the woman in the smart uniform, standing tall and confident among the marching soldiers, conveys a sense of strength, resilience, and determination. The poster's bold design and powerful message were effective in encouraging women to join the ATS. Thousands answered the call, and the organization grew to over 150,000 members by the end of the war. Today, this poster is a reminder of the vital role women played in the British military during WW2 and the sacrifices they made to support the war effort.
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