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The Tailor Becomes a Storekeeper, New York, 1938. Creator: Unknown
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The Tailor Becomes a Storekeeper, New York, 1938. Creator: Unknown
The Tailor Becomes a Storekeeper, New York, 1938. The Federal Theatre Project, created by the U.S. Works Progress Administration in 1935, was designed to conserve and develop the skills of theater workers, re-employ them on public relief, and to bring theater to thousands in the United States who had never before seen live theatrical performances
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Media ID 36271539
© Heritage Art/Heritage Images
Administration Works Progress Beige Change Changing Comedy English Text Federal Theatre Project Jewish Judaism Lower Case New Deal New York United States Of America Publicity Tailor Theatrical Transition Western Script Work Projects Administration Works Progress Administration Yiddish Yiddish Theatre
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The Tailor Becomes a Storekeeper,
EDITORS COMMENTS
a captivating poster from 1938, showcases a humorous and poignant transition of a tailor turning into a storekeeper. This intriguing image is a testament to the Federal Theatre Project, an initiative created by the U.S. Works Progress Administration in 1935. The project aimed to conserve and develop theater skills, re-employ theater workers on public relief, and bring live theatrical performances to thousands of Americans who had never experienced them before. The poster, created during the 1930s in New York, United States, features a beige and brown color palette, reflecting the earthy tones of the era. The graphic design exudes a sense of change and transition, with the lettering in lower case and a playful concept that tells a story through a single image. The poster's text, "The Tailor Becomes a Storekeeper," is written in English, and the design is reminiscent of the political and social climate of the time. The image depicts a man, dressed as a tailor, with a measuring tape and scissors in hand, transforming into a storekeeper, holding a cash register and a shopping bag. The poster's comedic tone and relatable subject matter would have made it an effective publicity tool for the Federal Theatre Project and Daly's Theatre, where the production may have been performed. The poster's creator is unknown, but it is a valuable piece of heritage art that showcases the changing occupations and the spirit of adaptation during the New Deal era in America. This poster is a fascinating glimpse into the past, offering a glimpse into the lives of people during a time of political and economic transition.
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