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John Kidd & Cos Inks advert, 1907
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John Kidd & Cos Inks advert, 1907
John Kidd & Cos Inks advert, 1907. Printed with John Kidd & Co.s inks. From The British Printer Vol. XX. [Raithby, Lawrence & Co. Ltd, London and Leicester, 1907]
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Media ID 14987366
© The Print Collector
Advert Advertisement British Printer Capital Letter Ink Maker Ink Manufacturer Journal Lawrence Co Manufacturer Peacock Raithby Raithby Lawrence Raithby Lawrence Co Regal Green Colour
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EDITORS COMMENTS
This print from 1907 showcases an exquisite John Kidd & Cos Inks advertisement. The image, printed with the very inks it promotes, emanates a sense of elegance and sophistication. A woman, seated regally in a lush green setting, is engrossed in the world of literature as she reads a book adorned with vibrant peacock feathers. The artistry of this advert reflects the spirit of the Art Nouveau movement that was prevalent during this era. The intricate lettering and capital letters add to its allure and captivate viewers' attention. It is evident that great care has been taken to create an advertisement that not only highlights John Kidd & Co's ink manufacturing prowess but also serves as a work of art itself. The woman featured exudes both grace and intelligence, embodying the ideal customer for these high-quality inks. Her presence adds depth to the composition while emphasizing how these products can enhance any creative endeavor. As we delve into this snapshot from history, we are transported back to a time when craftsmanship was highly valued and advertisements were works of art rather than mere commercial tools. This lithograph provides us with a glimpse into early 20th-century printing techniques and reminds us of the lasting impact that skilled artisans like John Kidd & Co had on their profession.
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