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Je ne fume que le Nil, 1912. Creator: Cappiello, Leonetto (1875-1942)

Je ne fume que le Nil, 1912. Creator: Cappiello, Leonetto (1875-1942)


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Je ne fume que le Nil, 1912. Creator: Cappiello, Leonetto (1875-1942)

Je ne fume que le Nil, 1912. Private Collection

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Media ID 20760089

© Fine Art Images/Heritage Images

Art Deco Cappiello Cigarette Cigarettes Communication Design Fin De Siecle Jugendstil Leonetto 1875 1942 Marketing Modern Style Modernisme Promotion Reformstil Smoker Stil Modern Stile Liberty Tobacco Tobacco Products Wiener Secession Colour Lithograph Graphic Design


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EDITORS COMMENTS
This print showcases the iconic artwork "Je ne fume que le Nil" created by Leonetto Cappiello in 1912. The image, part of a private collection, represents an exquisite example of advertising art deco and art nouveau styles that were prevalent during the fin de siècle era. Cappiello's genius lies in his ability to seamlessly blend graphic design with fine art elements, resulting in a visually striking composition. The colour lithograph features a stylish woman holding a cigarette from the renowned brand "Le Nil" emphasizing her preference for this particular tobacco product. With its bold lines and vibrant colors, this piece exemplifies the modern style known as stile liberty or Jugendstil. The artist's exceptional talent shines through as he effectively communicates marketing messages through his artistic vision. This print serves as both an advertisement for cigarettes and an embodiment of early 20th-century communication design. As we gaze upon this timeless creation, it is impossible not to be captivated by Cappiello's innovative approach to promoting tobacco products. While smoking has evolved significantly since 1912, this artwork remains a testament to the power of visual persuasion and its impact on consumer behavior. Through this photograph print provided by Fine Art Images/Heritage Images, we are granted access to a moment frozen in time – one that beautifully encapsulates the intersection between fine art and commercial promotion without mentioning any specific company or intended commercial use.

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