Cappiello Collection

Bitter Campari, 1921. Private Collection

Maurin Quina, 1906. Creator: Cappiello, Leonetto (1875-1942)
Maurin Quina, 1906. Private Collection

Monnet Cognac, 1927. Private Collection

Cinzano, 1920. Creator: Cappiello, Leonetto (1875-1942)
Cinzano, 1920. Private Collection

Theatre National de l Opera, Grand bal de la Mi-Careme, 1921. Private Collection

Patriotic French poster by Cappiello
Patriotic poster by Leonetto Cappiello, depicting Marianne, the national symbol of France, standing on a red, white and blue map of the country

Je ne fume que le Nil, 1912. Creator: Cappiello, Leonetto (1875-1942)
Je ne fume que le Nil, 1912. Private Collection

Amidon au Chat. Creator: Cappiello, Leonetto (1875-1942)
Amidon au Chat. Private Collection

Mistinguett. Casino de Paris, 1920. Private Collection

Union française. Association for the moral and material growth of France. Save your money... 1920
Union francaise. Association for the moral and material growth of France. Save your money... 1920. Private Collection

Laveuse Mignon, 1921. Creator: Cappiello, Leonetto (1875-1942)
Laveuse Mignon, 1921. Private Collection

Bal de la Couture Parisienne, 1924. Creator: Cappiello, Leonetto (1875-1942)
Bal de la Couture Parisienne, 1924. Private Collection

Laines du Pingouin, c. 1920. Creator: Cappiello, Leonetto (1875-1942)
Laines du Pingouin, c. 1920. Private Collection

Cognac Albert Robin, 1906. Creator: Cappiello, Leonetto (1875-1942)
Cognac Albert Robin, 1906. Private Collection

L'oie d'or. Creator: Cappiello, Leonetto (1875-1942)
L'oie d'or. Private Collection

Omega, c. 1910. Creator: Cappiello, Leonetto (1875-1942)
Omega, c. 1910. Private Collection

Paquet Pernot, 1912. Creator: Cappiello, Leonetto (1875-1942)
Paquet Pernot, 1912. Private Collection

Végétaline. Creator: Cappiello, Leonetto (1875-1942)
Vegetaline. Private Collection

Vermouth Martini, 1920. Creator: Cappiello, Leonetto (1875-1942)
Vermouth Martini, 1920. Private Collection

Absinthe extra-supérieure J. Édouard Pernot, 1900-1905. Creator: Cappiello, Leonetto (1875-1942)
Absinthe extra-superieure J. Edouard Pernot, 1900-1905. Private Collection

La Marquisette, 1901. Creator: Cappiello, Leonetto (1875-1942)
La Marquisette, 1901. Private Collection

Odette Dulac, 1903. Creator: Cappiello, Leonetto (1875-1942)
Odette Dulac, 1903. Private Collection

A los Mandarines: Cafés y Tés, 1908. Creator: Cappiello, Leonetto (1875-1942)
A los Mandarines: Cafes y Tes, 1908. Private Collection

Cigarettes Matossian, 1926. Creator: Cappiello, Leonetto (1875-1942)
Cigarettes Matossian, 1926. Private Collection

Automobiles Charron, c. 1906. Creator: Cappiello, Leonetto (1875-1942)
Automobiles Charron, c. 1906. Private Collection

Fêtes du Congrès international des étudiants. Bordeaux, 1907. Creator: Cappiello, Leonetto (1875-1942)
Fetes du Congres international des etudiants. Bordeaux, 1907. Private Collection

Jouets et étrennes, 1922. Creator: Cappiello, Leonetto (1875-1942)
Jouets et etrennes, 1922. Private Collection

Nouilles. Macaronis, ca 1902-1904. Creator: Cappiello, Leonetto (1875-1942)
Nouilles. Macaronis, ca 1902-1904. Private Collection

Fleur des Neiges, 1905. Creator: Cappiello, Leonetto (1875-1942)
Fleur des Neiges, 1905. Private Collection

Conchita Supervía, 1932. Creator: Cappiello, Leonetto (1875-1942)
Conchita Supervia, 1932. Private Collection

Colin, 1903. Creator: Cappiello, Leonetto (1875-1942)
Colin, 1903. Private Collection

Salus, 1924. Creator: Cappiello, Leonetto (1875-1942)
Salus, 1924. Private Collection

Cacao Poulain, 1911. Creator: Cappiello, Leonetto (1875-1942)
Cacao Poulain, 1911. Private Collection

Le Petit Marseillais, 1911. Creator: Cappiello, Leonetto (1875-1942)
Le Petit Marseillais, 1911. Private Collection

Campari, 1921. Creator: Cappiello, Leonetto (1875-1942)
Campari, 1921. Private Collection

Eau Minérale des Abatilles, 1926. Creator: Cappiello, Leonetto (1875-1942)
Eau Minerale des Abatilles, 1926. Private Collection

Automobiles Charron, c. 1906. Creator: Cappiello, Leonetto (1875-1942)
Automobiles Charron, c. 1906. Private Collection

Plombières-les-Bains, 1931. Creator: Cappiello, Leonetto (1875-1942)
Plombieres-les-Bains, 1931. Private Collection

Florio Cinzano, 1930. Creator: Cappiello, Leonetto (1875-1942)
Florio Cinzano, 1930. Private Collection

Cachou Lajaunie, 1900. Creator: Cappiello, Leonetto (1875-1942)
Cachou Lajaunie, 1900. Private Collection

Poster, Paris 1937 International Exhibition
Poster, Art Deco style, Paris 1937 May-November, Art and Techniques, International Exhibition, by Leonetto Cappiello, 50ins. x 34ins. Date: 1937

Porto Pitters
Poster for European wine producing company. Artist: Leonetto Cappiello Date: 1931

Champagne De Rochegre, 1900s. Creator: Cappiello, Leonetto (1875-1942)
Champagne De Rochegre, 1900s. Private Collection

Theatre de l Etoile, 1923. Creator: Cappiello, Leonetto (1875-1942)
Theatre de l Etoile, 1923. Private Collection

Sancta, 1925. Creator: Cappiello, Leonetto (1875-1942)
Sancta, 1925. Private Collection

Papillon noir, 1921. Creator: Cappiello, Leonetto (1875-1942)
Papillon noir, 1921. Private Collection

Knorr Suppen, Early 1930s. Creator: Cappiello, Leonetto (1875-1942)
Knorr Suppen, Early 1930s. Private Collection

La 15HP Bellanger, 1921. Creator: Cappiello, Leonetto (1875-1942)
La 15HP Bellanger, 1921. Private Collection

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Leonetto Cappiello, a renowned Italian-French artist, left an indelible mark on the world of advertising with his iconic posters. His distinct style and bold use of color captivated audiences and brought brands to life in ways never seen before. In 1921, Cappiello created the unforgettable "Bitter Campari" poster, showcasing a vibrant red bottle against a black background. This masterpiece perfectly captured the essence of this bitter liqueur, enticing viewers to indulge in its unique flavor. Another notable creation was the 1920 "Cinzano" poster. With its playful depiction of two cherubs holding glasses filled with Cinzano's sparkling wine, Cappiello effortlessly conveyed the brand's elegance and sophistication. The artist's talent extended beyond alcoholic beverages; he also designed striking posters for other products such as Monnet Cognac and Maurin Quina. Each piece showcased his ability to create visually stunning compositions that instantly caught people's attention. Cappiello's patriotism shone through in his work as well. A patriotic French poster by him exemplified his love for his adopted country while promoting national pride among fellow citizens. One cannot forget about Cappiello's humorous side either. The "Je ne fume que le Nil" poster from 1912 depicted a woman smoking Nile cigarettes with exaggerated enjoyment, adding a touch of whimsy to an everyday activity. His creativity knew no bounds as he ventured into various industries like fashion and entertainment. Amidon au Chat featured one such venture where he promoted laundry starch using an adorable cat character that became synonymous with cleanliness. Collaborating with famous personalities was another feather in Cappiello's cap. The Mistinguett Casino de Paris poster from 1920 showcased the legendary French singer-dancer at her glamorous best, drawing crowds eager to witness her performances firsthand. Even major events like the Paris International Exhibition in 1937 were not exempt from Cappiello's artistic touch.