Porto Pitters

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Porto Pitters

Poster for European wine producing company. Artist: Leonetto Cappiello Date: 1931

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 23270106

© Mary Evans / Peter & Dawn Cope

1931 Producing Wine Cappiello Leonetto

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EDITORS COMMENTS
by Leonetto Cappiello (1875-1942) Date: 1931 Description: This poster, created by the Italian artist Leonetto Cappiello in 1931, showcases the allure and elegance of European wine culture. The image features a group of stylish, sophisticated figures, each holding a glass of Port wine, gazing intently at the rich, ruby-red liquid as it is poured from a bottle into their glasses. The dynamic composition and vibrant colors draw the viewer's attention, inviting them to imagine the delightful experience of savoring a fine wine with friends. Leonetto Cappiello was an influential figure in the world of graphic design and advertising, known for his innovative and avant-garde approach. His work often featured bold typography, dynamic compositions, and a distinct sense of modernity. In this poster, Cappiello masterfully combines these elements with the timeless appeal of wine, creating an image that transcends the boundaries of advertising and becomes a work of art in its own right. The "Porto Pitters" poster is a testament to the enduring allure of European wine and the joy of sharing a bottle with loved ones. The image invites the viewer to imagine themselves in the company of friends, raising a glass in toast to life's simple pleasures. This iconic poster continues to inspire and delight, serving as a reminder of the power of art to transport us to another place and time.

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