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Advertisement for Isoflamme fire extinguishers, 1913. Artist: Louis Houpin

Advertisement for Isoflamme fire extinguishers, 1913. Artist: Louis Houpin


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Advertisement for Isoflamme fire extinguishers, 1913. Artist: Louis Houpin

Advertisement for Isoflamme fire extinguishers, 1913

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Media ID 14968224

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Accident Advert Advertisement Bellboy Brand Burning Fire Extinguisher Flame Flames Incident Louis Motor Industry Motorist Safety Black Colour Motor Car


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EDITORS COMMENTS
This print takes us back to the year 1913, when safety on the roads was of utmost importance. The artwork, created by Louis Houpin, showcases an advertisement for Isoflamme fire extinguishers - a brand that aimed to protect motorists from potential accidents caused by fire. In this image, we see a motorist dressed in a smart uniform driving his automobile through the picturesque French countryside. As he navigates along the road, flames engulfing another vehicle catch his attention. With quick thinking and equipped with an Isoflamme fire extinguisher, he rushes to rescue those caught in the burning car. The artist skillfully captures both the urgency of the situation and the reliability of Isoflamme fire extinguishers. The contrasting colors highlight not only the danger posed by fires but also emphasize how these innovative products can save lives. This advertisement serves as a reminder that even in early 20th-century France, road safety was crucial for all drivers. It reflects society's growing awareness of potential hazards on their journeys and highlights how brands like Isoflamme played a vital role in protecting individuals during their travels. Louis Houpin's artistic talent shines through this thought-provoking print as it transports us back to an era where safety precautions were just beginning to take shape within the motor industry.

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