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Advertising hoardings, 344 City Road, London, 1911
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Advertising hoardings, 344 City Road, London, 1911
Advertising hoardings, 344 City Road, London, 1911. Large advertisements for Sadlers Wells Theatre and the News of the World on hoardings in front of houses. The Sadlers Wells poster advertises the performance of a drama called Siberia
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Media ID 15170144
© London Metropolitan Archives (City of London) / Heritage-Images
Advert Advertisement Advertising Hoarding City Road Council Finsbury Greater London Council Islington Sadlers Wells Theatre News Of The World
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EDITORS COMMENTS
Step back in time to the bustling streets of 1911 London with this photo print. The image showcases a vibrant scene on City Road, where towering advertising hoardings dominate the landscape. These larger-than-life advertisements offer a fascinating glimpse into the past. Prominently displayed on one hoarding is an eye-catching poster for Sadlers Wells Theatre, enticing passersby to witness the dramatic performance of Siberia. This theatrical masterpiece surely captivated audiences with its thrilling storyline and talented cast. Meanwhile, another hoarding proudly displays an advertisement for the renowned News of the World newspaper, capturing attention with its bold headlines and intriguing stories. Amidst this lively street scene are men going about their daily activities, adding a touch of human presence to this snapshot from history. Their purposeful strides down City Road reflect the energy and dynamism that characterized early 20th-century London. Preserved by Guildhall Library and Art Gallery's London County Council Photograph Library, this remarkable photograph offers us a window into a bygone era. It allows us to appreciate both the architectural beauty of Finsbury's buildings lining City Road as well as the power of advertising in shaping public consciousness during that time. This evocative image serves as a reminder of how much our cityscapes have transformed over time while also highlighting enduring elements such as theater culture and media consumption.
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