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Advertisement for Cycles Gladiator bicycles, c1900
Wall Art and Photo Gifts from Heritage Images
Advertisement for Cycles Gladiator bicycles, c1900
Heritage Images features heritage image collections
Media ID 14968212
© The Print Collector
Advert Advertisement Belle Epoque Bicycle Bicycles Bike Cycling Cyclist Horse Race Horse Racing Race Race Course Racecourse Races Racing Speed Sportsman
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EDITORS COMMENTS
This print showcases an intriguing advertisement for Cycles Gladiator bicycles, dating back to the early 1900s. The image transports us to a bygone era where transportation was synonymous with elegance and grace. In this snapshot of history, we witness the fusion of artistry, industry, and sport. The focal point of the photograph is a horse racing scene that exudes energy and speed. A skilled rider atop a magnificent steed races alongside a cyclist on one of these revolutionary bicycles. This juxtaposition between animal power and human ingenuity captures the essence of progress in transport during that time. Set against a backdrop reminiscent of rural France, this advertisement embodies both tradition and modernity. The vibrant colors adorning the riders' costumes add an element of excitement to the composition while emphasizing their connection to Belle Époque fashion trends. As we delve into this visual treasure trove from over a century ago, it becomes evident that this poster not only promotes cycles but also encapsulates an entire concept – one that celebrates competition, innovation, and freedom on wheels. It serves as a testament to how advertising has always played an integral role in shaping our perception of products throughout history. Preserved by The Print Collector's collection29 at Heritage Images, this remarkable piece offers us glimpses into life during the late 19th century when cycling became more than just a means of transportation; it evolved into an exhilarating sport embraced by individuals seeking adventure on two wheels.
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