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Poster advertising Birra Milano, Italy, c. 1900 (colour litho)
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Poster advertising Birra Milano, Italy, c. 1900 (colour litho)
2967515 Poster advertising Birra Milano, Italy, c.1900 (colour litho) by Borgoni, Mario (1869-1936); Fototeca Gilardi; Italian, out of copyright
Media ID 23444940
© Fototeca Gilardi / Bridgeman Images
1900 Beer Belle Epoque Blond Brand Dome Duomo Milan Posters Publicity Seduction Seductive
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EDITORS COMMENTS
This vibrant and captivating poster takes us back to the bustling streets of Milan, Italy in the early 1900s. Created by the talented artist Mario Borgoni, this colourful lithograph advertises Birra Milano, a popular beer brand of that time. The image showcases the perfect blend of artistry and advertising as it captures the essence of Italian culture during the Belle Époque. In the foreground, we see a seductive blonde woman holding a glass of Birra Milano with an enchanting smile on her face. Her presence exudes charm and allure, enticing passersby to indulge in this refreshing beverage. Behind her stands the magnificent Duomo di Milano, one of Italy's most iconic cathedrals known for its intricate architecture and grandeur. The juxtaposition between modernity and tradition is evident in this artwork; while the woman represents progressiveness and sophistication, she stands against a backdrop steeped in history. The vibrant colours used in this lithograph further enhance its visual appeal, making it impossible to ignore. This advertisement not only promotes Birra Milano but also encapsulates Milan's spirit - a city where ancient traditions seamlessly blend with contemporary trends. It serves as a testament to Italy's love affair with beer during that era while capturing our imagination with its artistic brilliance. As we gaze upon this vintage print today, it transports us back to an era filled with elegance and charm – reminding us that even advertisements can be works of art worth cherishing for generations to come.
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