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Rear cover of the Bovril Handy book and diary of the war (colour litho)
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Rear cover of the Bovril Handy book and diary of the war (colour litho)
732006 Rear cover of the Bovril Handy book and diary of the war (colour litho) by English School, (19th century); Private Collection; (add.info.: Rear cover of the Bovril Handy book and diary of the war, with an illustration of a young girl speaking on a telephone, with the legend, It must be Bovril, mummy says so. British to the backbone..); Look and Learn / Valerie Jackson Harris Collection
Media ID 23485304
© Look and Learn / Valerie Jackson Harris Collection / Bridgeman Images
Bovril Cover Diaries Diary Promotions Publicity Rear Telephones
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This vibrant and nostalgic print captures the rear cover of the Bovril Handy book and diary of the war, a treasured artifact from the 19th century. The color lithograph showcases an enchanting illustration depicting a young girl engrossed in conversation on a telephone. With her innocent gaze and charming smile, she exudes an air of curiosity and excitement. The caption beneath reads, "It must be Bovril, mummy says so. British to the backbone". This clever slogan not only promotes Bovril as a trusted brand but also reflects the patriotic spirit prevalent during World War One. As children played their part in supporting their nation's efforts, this image serves as a reminder of their innocence amidst turbulent times. The inclusion of telephones in this advertisement highlights technological advancements during that era. Telephones were still relatively new at the time, making them fascinating objects for both children and adults alike. This print evokes nostalgia for simpler times while offering insight into advertising strategies employed during wartime. It is part of a private collection belonging to Valerie Jackson Harris, showcasing her passion for preserving historical artifacts. As we admire this snapshot from history, let us reflect on how even little children played significant roles during times of conflict and how brands like Bovril sought to inspire loyalty through creative marketing campaigns.
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