Bovril Collection

Piccadilly Circus 1956
Piccadilly Circus street scene, with huge billboards advertising Bovril, Wrigleys and Craven A cigarettes amongst others

The neon lights of Piccadilly Circus at night, London Date: circa 1950s

Angel Islington 1930S
A cyclist stops and takes in the night-time scene as a policeman directs the traffic at the crossroads on Upper Street, the Angel Islington, London

Trafalgar Square 1930S
A lovely summer evening scene in Trafalgar Square, London

Advertisement for Bovril - nurses must use Bovril in place of beef tea as it is infinitely more nourishing. Date: late 19th century

Bovril Poster Suggestion
A poster sketch suggested for an advertisement for Bovril, it shows a mermaid waving to some distant sailors, perched on a giant floating Bovril jar. Buoys you up. Date: circa 1922

Piccadilly Circus 1950S
Piccadilly Circus street scene, with huge billboards advertising Bovril, Wrigleys and Craven A cigarettes amongst others

Daily Bovril Advertisement
A colourful advertisement illustration promoting Bovril, the image portrays a pair of smartly dressed boys racing their red and yellow cars. They're jolly well taking Daily BOVRIL

Nelson Pillar, Dublin, Ireland. circa 1905

Boys Club, fancy dress, February 1931
Seven boys from a Boys Club in wonderful fancy dress costume. Characters include, a News of the World paperboy, an Arab, a housewife

Patriotic Bovril advertisement during WW2
Patriotic Bovril advertisement during the Second World War -- Cheers! Date: 1940s

New Street Worcester, 1942 a42_03571
New Street, Worcester. The exterior of 4 Corn Market and 30 New Street, part of King Charles House, viewed from Corn Market

Bovril drinking film scene, In Which We Serve, WW2
Bovril drinking film scene, In Which We Serve (directed by Noel Coward and David Lean, 1942), showing soldiers rescued from Dunkirk on the bridge of a destroyer with mugs of hot Bovril rather heavily

Bovril and Pemmican products, WW2
Bovril and Pemmican products, together with oatmeal, meat and tea, supplied in ration packs during the Second World War. Date: 1940s

Bovril factory at Ampthill, Bedfordshire, WW2
Aerial view of the new Bovril factory at Ampthill, Bedfordshire, built outside London to avoid bombing raids during the Second World War. The factory was operational by the end of 1940

Trafalgar Square, looking toward Whitehall, London. Picture taken 10th September 1932

London circa 1930 Street scene at Ludgate Circus with St Pauls Cathedral in the background

Bovril Poster
A poster design advertising Bovril, a thick meat extract. The image portrays a young woman, sat at her writing desk by the window, compiling a list, with a quote, I must not forget the Bovril

Bovril On Top
This painting is a promotional image for Bovril, it portrays a young woman having been shopping, carrying a basket containing a plethora of goods, but standing out on top of the pile

Bovril Advertisement
An illustrated advertisement for Bovril, featuring the image of a young girl on the telephone, with a happy smile on her face, with the phrase, It must be Bovril, Mummy says so. Date: circa 1917

Advertisement for Bovril, barrage balloon
Advertisement for Bovril, man in red and white striped pyjamas, red slippers, riding barrage balloon in a blue sky, holding cup of Bovril aloft. Captioned, Bovril prevents that sinking feeling'

Cartoon advertisements for Bovril, captioned, Studies in Economy'. Showing man and woman looking first at fur coat, then new pullover, with man wearing billboard advertising

W H Smith & Son, news stand, London Railway Terminus Date: 1911

Advert for Bovril with vegetables, WW2
Advert for Bovril - puts a smile into vegetables, WW2 Date: 1943

Ludgate Circus 1901
Ludgate Circus, with heavy traffic. Date: 1901

About Bovril (engraving)
1051189 About Bovril (engraving) by Macpherson, Douglas (1871-1951); Private Collection; (add.info.: About Bovril. Illustration for The Graphic)

About Bovril (engraving)
1051190 About Bovril (engraving) by Macpherson, Douglas (1871-1951); Private Collection; (add.info.: About Bovril. Illustration for The Graphic)

Rhyl, The Pavilion, 1860 / 94. Creator: Francis Bedford
Rhyl, The Pavilion, 1860/94. Albumen print

Page from Jordans Enamelled Signs (colour litho)
982968 Page from Jordans Enamelled Signs (colour litho) by English School, (20th century); Private Collection; (add.info.: Page from Jordans Enamelled Signs, published by J A Jordan & Sons Ltd)

Rear cover of the Bovril Handy book and diary of the war (colour litho)
732006 Rear cover of the Bovril Handy book and diary of the war (colour litho) by English School, (19th century); Private Collection; (add.info)

Women look out on Trafalgar Square, London
Women in WRVS uniform look out from the National Gallery on Trafalgar Square, London, with Big Ben in the distance. Date: circa 1940s

Advert for Bovril, 1925 Date: 1925

Advertisement, the Recent Robbery at Erewhon Lodge, Discovery of a Portion of the Stolen Goods (engraving)
1605635 Advertisement, the Recent Robbery at Erewhon Lodge, Discovery of a Portion of the Stolen Goods (engraving) by English School, (19th century); Private Collection; (add.info.: Advertisement)

Advertisement, Academy Caricatures, as seen through Commercial Spectacles (engraving)
1605590 Advertisement, Academy Caricatures, as seen through Commercial Spectacles (engraving) by English School, (19th century); Private Collection; (add.info.: Advertisement, Academy Caricatures)

Cattle in Argentina (litho)
1605979 Cattle in Argentina (litho) by Wright, Henry Charles Seppings (1850-1937); Private Collection; (add.info.: Cattle in Argentina. Illustration for The Illustrated London News, 14 November 1896)

Advertisement, Busy London Corners, an everyday Scene at Ludgate Circus (engraving)
1605411 Advertisement, Busy London Corners, an everyday Scene at Ludgate Circus (engraving) by English School, (19th century); Private Collection; (add.info.: Advertisement, Busy London Corners)

Christmas-Tree Fete at Mr Charringtons Assembly Hall, Mile End (engraving)
1603920 Christmas-Tree Fete at Mr Charringtons Assembly Hall, Mile End (engraving) by English School, (19th century); Private Collection; (add.info)

Reproduction of a poster advertising Armour and Co. Meat Extract (colour litho)
STC138820 Reproduction of a poster advertising Armour and Co. Meat Extract (colour litho) by Guillaume, Albert (1873-1942); 123x90 cm; Private Collection; (add.info)

Oxford Street and Tottenham Court Road, London (photo)
583804 Oxford Street and Tottenham Court Road, London (photo) by English Photographer, (19th century); Private Collection; (add.info.: Oxford Street and Tottenham Court Road)

Mr Lawson Johnstons first Bovril office, 10 Trinity Square, Tower Hill, London (b / w photo)
3642042 Mr Lawson Johnstons first Bovril office, 10 Trinity Square, Tower Hill, London (b/w photo) by English Photographer

At the Bun Shop (colour litho)
3093158 At the Bun Shop (colour litho) by Ludovici, Albert Jnr. (1852-1932); Private Collection; (add.info.: At the Bun Shop. Postcard, early 20th century.); © Look and Learn

Advertisement, Turkish Commerce and the British Ambassador at Constantinople (engraving)
1605267 Advertisement, Turkish Commerce and the British Ambassador at Constantinople (engraving) by English School, (19th century); Private Collection; (add.info.: Advertisement)

Advertisement, The New Station Indicator on the Underground Railway (engraving)
1605290 Advertisement, The New Station Indicator on the Underground Railway (engraving) by English School, (19th century); Private Collection; (add.info.: Advertisement)

Refreshments for airmen, WW2
Refreshments for airmen during the Second World War, no doubt including a warming and fortifying hot Bovril drink. Date: 1940s

Refreshments in a London street after a night raid, WW2
Refreshments in a London street after a night raid during the Second World War, no doubt including a warming and fortifying hot Bovril drink. Date: 1940s

Two Bovril advertisements during WW2
Two Bovril advertisements which appeared during the Second World War. Date: 1940s

Ships lifeboat and airmens dinghy, WW2
A ships lifeboat and an airmens dinghy during the Second World War. Both were supplied with Bovril products, including tins of Pemmican (a form of preserved meat with a high nutritional value)

Refreshments for emergency workers, WW2
Refreshments for emergency workers on the Home Front during the Second World War, no doubt including a warming and fortifying hot Bovril drink. Date: 1940s

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Step back in time and savor the rich history of Bovril, a timeless British classic. In the bustling streets of Piccadilly Circus 1956, amidst the neon lights illuminating London's vibrant nightlife, one could catch a glimpse of an enticing advertisement for this beloved beef extract. Traveling further back to Angel Islington in the 1930s, Bovril's aroma wafted through the air as locals indulged in its comforting warmth during chilly evenings. Meanwhile, Trafalgar Square also embraced this savory delight during that era when people sought solace from their busy lives. Across borders, even Nelson Pillar in Dublin, Ireland proudly showcased patriotic Bovril advertisements during World War II. It became more than just a beverage; it symbolized unity and strength during challenging times. Venturing into Market Street, Penryn in Cornwall during the early 1900s reveals scenes of locals gathering around steaming cups - a testament to its enduring popularity throughout generations. Not only did adults relish this nourishing elixir but children too found joy with Bovril. The Boys Club fancy dress event held in February 1931 saw youngsters donning costumes inspired by their favorite drink – showcasing how deeply ingrained it was within society. Returning to Piccadilly Circus in the 1950s unveils yet another captivating sight: Daily Bovril Advertisements capturing attention with their bold designs and promises of invigorating flavor. Through all these moments frozen in time emerges an iconic suggestion - a striking poster encouraging passersby to indulge themselves with Bovril's hearty goodness. Its presence on billboards served as an invitation to experience pure satisfaction and comfort like no other. So let us raise our cups high and toast to over a century of cherished memories created by this legendary brand.