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Clock and Watch Makers, John Ellicott, trade card (engraving)
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Clock and Watch Makers, John Ellicott, trade card (engraving)
984068 Clock and Watch Makers, John Ellicott, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Clock and Watch Makers, John Ellicott, trade card.); Look and Learn / Peter Jackson Collection
Media ID 22621040
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Business Business Enterprises Businesses Clock Clocks Corporations Dealer Free Trade Goods Transport Merchants Occupations Pendulum Promotional Retail Retailing Royal Exchange Seller Shops Sun Dial Sundial Time Trade Card Trade Cards Trades Vendor Wholesalers Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Merchant Occupation
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EDITORS COMMENTS
This trade card from the 18th century showcases the skilled craftsmanship of Clock and Watch Makers, John Ellicott. The intricate engraving depicts a bustling scene in London, where time is of utmost importance. In this vibrant image, we see merchants and vendors going about their daily activities at the Royal Exchange, a hub of commerce and trade. The clockmakers' shop stands proudly amidst other businesses, its sign attracting attention with its equation of days - a testament to Ellicott's expertise in precision timekeeping. The focal point of the print is an elegant sundial, symbolizing both tradition and innovation. Its presence reminds us that even in an era dominated by mechanical clocks, nature still played a vital role in measuring time accurately. This trade card serves as more than just an advertisement; it represents the spirit of entrepreneurship that thrived during this period. It captures the essence of retailing and promotes not only Ellicott's business but also the wider world of trades and occupations. As we gaze upon this historical artifact preserved in a private collection today, we are transported back to a time when goods were transported on horse-drawn carriages through cobbled streets. This image offers us a glimpse into London's bustling past while reminding us that advertising has always been an integral part of promoting businesses throughout history.
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