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An Ascent of the Himalayas, a promotional card for Huntley & Palmers Biscuits, c
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An Ascent of the Himalayas, a promotional card for Huntley & Palmers Biscuits, c
488426 An Ascent of the Himalayas, a promotional card for Huntley & Palmers Biscuits, c.1890 (colour litho) by English School, (19th century); Private Collection; (add.info.: Huntley & Palmers were a British firm of biscuit manufacturers, founded in 1822, becoming biscuit suppliers to Queen Victoria; by 1867 they had expanded into Europe, receiving additional royal warrants from Napoleon III and King Leopold II of Belgium; by 1900 they were the worlds largest biscuit producer and had become one of the earliest global brands; their easily recognisable tins and logo were a very successful marketing tool and became a symbol of the worldwide commercial success of Great Britain; in this illustration a party of British climbers are assisted by porters carrying tins of biscuits; ); English, out of copyright
Media ID 23256982
© Bridgeman Images
Biscuit Biscuits Brand Brands Carte R And Xe9 Carte Reclame Clame Climbers Climbing Cookie Cookies Expedition Global Himalayas Huntley And Palmers Logo Marketing Porters Promotion Promotional Publicity Royal Warrant Tibet Tins Trade Card Vintage Card Worldwide Tweeds World Wide
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This vibrant and captivating print titled "An Ascent of the Himalayas" is a promotional card for Huntley & Palmers Biscuits, dating back to around 1890. The English School from the 19th century beautifully captures a scene that showcases both adventure and marketing prowess. In this illustration, we witness a daring party of British climbers embarking on an expedition through the majestic Himalayan mountains. They are accompanied by dedicated porters who carry tins of Huntley & Palmers biscuits, symbolizing their reliability and sustenance during this arduous journey. Huntley & Palmers was not just any biscuit manufacturer; they were pioneers in establishing themselves as one of the earliest global brands. By 1900, they had become the largest biscuit producer worldwide, thanks to their easily recognizable tins and logo that became synonymous with Great Britain's commercial success. The image exudes a sense of adventure and camaraderie as these intrepid climbers donning deerstalker hats and tweeds conquer nature's challenges while enjoying delicious biscuits along the way. It serves as a testament to Huntley & Palmers' ability to seamlessly integrate their brand into extraordinary experiences like conquering the Himalayas. This vintage card not only advertises Huntley & Palmers but also represents an era when trade cards played an essential role in promoting products. It reminds us of how effective marketing tools can transcend time, leaving an indelible mark on our collective memory.
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