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Shorten Your Food and Lengthen Your Life, advertisement for Fairbank
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Shorten Your Food and Lengthen Your Life, advertisement for Fairbank
HGL396908 Shorten Your Food and Lengthen Your Life, advertisement for Fairbanks Cottolene, 1896 (colour litho) by American School, (19th century); Hagley Museum & Library, Wilmington, Delaware, USA; eHagley Museum and Library; American, out of copyright
Media ID 23487476
© Hagley Museum and Library / Bridgeman Images
Brand Brands Declaiming Mortar Board Nutrition Publicity Robe Scholar Slogan Vintage Poster Young Girl
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Shorten Your Food and Lengthen Your Life
EDITORS COMMENTS
. Step into the world of vintage advertising with this print from 1896. In this colorful lithograph, we are transported back to a time when Fairbanks Cottolene was all the rage. The advertisement cleverly combines elements of academia and nutrition to promote their brand. A young girl, dressed in an academic gown and mortar board, stands proudly before us, holding a tin can of Fairbanks Cottolene. Her robe billows behind her as she declaims the slogan: "Shorten Your Food and Lengthen Your Life". This powerful message urges viewers to consider the health benefits of using this revolutionary shortening product. The vibrant colors draw our attention to the tin can itself - a symbol of quality and trustworthiness. It is clear that Fairbanks Cottolene aims to be more than just another brand; they want to become synonymous with healthy eating choices. This advertisement captures a moment in history when society began recognizing the importance of nutrition for longevity. Through its creative blend of imagery and messaging, it encourages consumers to make informed decisions about their food choices. As we gaze upon this vintage poster, we are reminded that even in bygone eras, brands sought innovative ways to capture our attention. So let us take inspiration from this young scholar's enthusiasm as we navigate our own modern-day food choices – after all, who wouldn't want to shorten their food and lengthen their life?
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