Cushion : SHBC [Sheffield Hits Back Club] play and pay begins today, 1943

Resolution may be poor at this size (64 DPI)

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SHBC [Sheffield Hits Back Club] play and pay begins today, 1943

Sheffield Wings for Victory Week, 29th May - 5th June 1943.480, 000 players - and payers - urgently wanted to make a full team. £ 4, 000, 000 wanted to buy 100 four-engined Lancaster Bombers. This will be Sheffields contribution to Wings for Victory. Jump to it Sheffield.Published by Sheffield Savings Committee.Original at Sheffield Local Studies Library: MP 1426 M

Sheffield City Archives and Local Studies Library has an unrivalled collection of images of Sheffield, England

Media ID 14033564

© Sheffield City Council

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Medium 18" Cushion (46x46cm)

18"x18" (46x46cm) Fibre filled cushion with a plush soft feel. Your choice of image fills the front, with a stone coloured faux suede back. Flat sewn concealed white zip.

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Estimated Image Size (if not cropped) is 15.2cm x 45.7cm (6" x 18")

Estimated Product Size is 45.7cm x 45.7cm (18" x 18")

These are individually made so all sizes are approximate

Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.

EDITORS COMMENTS
Caption: In this historic print from 1943, we see the launch of the Sheffield Hits Back Club's "play and pay" campaign during the Wings for Victory Week. The city of Sheffield is rallying its residents to join forces in a collective effort to raise funds for the purchase of 100 four-engined Lancaster Bombers, crucial to Britain's war efforts during World War Two. With an urgent call for 480,000 players - and payers - Sheffield aims to assemble a full team dedicated to contributing towards the staggering goal of £4 million. This significant amount will enable them to acquire these powerful aircraft that will play a vital role in defending our nation against enemy forces. The photograph captures the enthusiasm and determination on display as citizens gather at an event organized by the Sheffield Savings Committee. Their originality shines through with eye-catching advertising materials promoting their cause. The image serves as a reminder of how communities across Yorkshire came together during wartime, united by their shared commitment and sacrifice. Preserved within the archives at Sheffield Local Studies Library, this snapshot offers us a glimpse into history when ordinary people played extraordinary roles in securing victory. It stands as a testament to Sheffield's unwavering spirit and dedication towards supporting national defense initiatives during one of humanity's darkest periods.

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