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Tote Bag : Shop assistant shows garments for inspection, London
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Shop assistant shows garments for inspection, London
Clothing retailer in Canning Town, London. Boy shop assistant holds up garments outside shop for inspection. Date: 1938
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23430034
© A The John Turner Photographic Collection / Mary Evans AA The John Turner Photographic Collection / Mary Evans
1938 Assistant Canning Garment Garments Haberdasher Hold Inspection Pence Price Prices Retailer Shillings Haberdashers
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In this evocative black-and-white photograph from the 1930s, a young shop assistant, likely from a haberdashery or clothing retailer in Canning Town, London, stands outside his shop with a cheerful expression as he holds up a selection of garments for inspection. Dressed in a crisp shirt and tie, the boy carefully presents the clothing items to potential customers, showcasing their quality and price. The scene transports us back in time to an era when shopping was a more personal and communal experience. The shop assistant's attentiveness and friendly demeanor reflect the importance of customer service during this period. The prices of the garments are clearly displayed in shillings and pence, providing a glimpse into the economic climate of the time. The photograph captures the essence of a bygone era, where shopping was a social activity that brought people together in their local communities. The shop assistant's willingness to showcase the garments outside the shop window underscores the importance of visual merchandising and the role it plays in attracting customers. Despite the passage of time, this image remains a poignant reminder of the human connection that exists between shopkeepers and their customers, and the role that small businesses played in shaping the fabric of our communities. The photograph is a testament to the enduring allure of retail, and the simple pleasure of trying on a new garment or browsing through a selection of clothing. This photograph, taken in 1938, is a valuable historical record of a moment in time, and a reminder of the rich history of retail in London's East End. It is a testament to the resilience and adaptability of small businesses, and the important role they continue to play in our lives today.
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