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First Alexandra Rose Day charity, women selling roses
The First Alexandra Rose Day charity, women selling roses outside the Hotel Cecil on 26 June 1912. The charity was launched on the 50th anniversary of the arrival of Princess Alexandra from her native Denmark to marry the future King Edward VII. It began by raising money for London hospitals, and is still in operation today.
1912
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Media ID 23150600
© The John Barrett Collection / Mary Evans
50th Alexandra Anniversary Benevolence Cecil Charitable Charities Charity Denmark Dresses Fundraising Hospitals Lacy Money Raising Roses Selling
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EDITORS COMMENTS
This evocative photograph captures the spirit of generosity and community spirit during the First Alexandra Rose Day charity event, which took place outside the Hotel Cecil on 26th June 1912. The occasion marked the 50th anniversary of the arrival of Princess Alexandra of Denmark to London, where she was to marry the future King Edward VII. Dressed in their finest lacy gowns and adorned with elegant hats, these women sold roses to passersby, raising funds for London hospitals. The event, which began in 1912, is still in operation today and has become a cherished tradition in the city's history. The 1910s setting is further emphasized by the ladies' fashionable attire, with their high collars, long sleeves, and intricate hat designs. The scene unfolds on the pavement outside the Hotel Cecil, a grand establishment that once stood on Charing Cross Road. The First Alexandra Rose Day charity represents an enduring symbol of benevolence and charitable giving, as these women came together to make a difference in their community, selling roses to those who could spare a penny for a worthy cause.
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