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Tote Bag : Advert for Decca portable gramophone 1916
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Advert for Decca portable gramophone 1916
Deccas, more Deccas, still more Deccas. Thats the cry of the men at the front of the men of our mighty fleets, and of the convalescent from both sevices. They want music - whenever they go. Date: 1916
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Media ID 14113229
© Illustrated London News Ltd/Mary Evans
Decca Endorsement Gramaphone Gramophone Instrument Instruments Portable Records Gramaphones Musical
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Our tote bags are made from soft, durable, poly-poplin fabric and include a one inch (2.5cm) black strap for easy carrying on your shoulder. All seams are double-stitched for added durability. Each tote bag is machine-washable in cold water and is printed on both sides using the same image. Approximate size of bag is 50x33cm (20"x13")
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EDITORS COMMENTS
Amidst the tumultuous backdrop of the First World War, the call for music and entertainment reached a fever pitch. The men at the front, weary from the rigors of battle, longed for moments of respite. Similarly, the convalescent soldiers, recovering from their injuries, sought solace in the soothing melodies that could transport them away from the harsh realities of the war. The cry for music was echoed by the mighty fleets, as sailors sought to keep morale high amidst the vast expanse of the sea. Enter the Decca portable gramophones, a savior in the form of a compact musical instrument. The Decca, with its sleek design and portable nature, became the go-to instrument for soldiers and sailors alike. The advertisement from 1916, featuring rows upon rows of Decca gramophones, bears testament to their popularity. The men, dressed in their uniforms, are shown carrying their Deccas with pride, a clear indication of the instrument's value to them. The endorsement of the Decca gramophone by the British military was a significant moment in the history of music and entertainment during the war. The portable gramophones allowed soldiers and sailors to carry their favorite tunes with them, providing a sense of normalcy and comfort in the most trying of times. The records, which came in a variety of genres, offered a brief escape from the harsh realities of war. The Decca gramophone advertisement from 1916 is a poignant reminder of the power of music to uplift and inspire, even in the darkest of times. Its enduring popularity among the soldiers and sailors of the First World War speaks to the universal human desire for music and entertainment, a desire that transcends time and place.
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