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Premium Framed Print : Wrights Coal Tar Soap advertisement, WW1
Framed Photos from Mary Evans Picture Library
Wrights Coal Tar Soap advertisement, WW1
Lucky Beggar!...Send a bar to YOUR soldier friend. Advertisement for Wrights coal tar soap with a soldier the envy of all his comrades as he is enjoying a wash with a whole bar sent to him from home. Date: c.1915
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Media ID 14171914
© The Joyce Meader Collection / Mary Evans Picture Library
Advertisements Adverts Bowl Cleanliness Coal Comforts Comrades Soap Soaps Tommies Tommy Wash Washing Wrights
17"x15" (43x38cm) Premium Frame
FSC real wood frame with double mounted 10x8 print. Double mounted with white conservation mountboard. Frame moulding comprises stained composite natural wood veneers (Finger Jointed Pine) 39mm wide by 21mm thick. Archival quality Fujifilm CA photo paper mounted onto 1mm card. Overall outside dimensions are 17x15 inches (431x381mm). Rear features Framing tape to cover staples, 50mm Hanger plate, cork bumpers. Glazed with durable thick 2mm Acrylic to provide a virtually unbreakable glass-like finish. Acrylic Glass is far safer, more flexible and much lighter than typical mineral glass. Moreover, its higher translucency makes it a perfect carrier for photo prints. Acrylic allows a little more light to penetrate the surface than conventional glass and absorbs UV rays so that the image and the picture quality doesn't suffer under direct sunlight even after many years. Easily cleaned with a damp cloth. Please note that, to prevent the paper falling through the mount window and to prevent cropping of the original artwork, the visible print may be slightly smaller to allow the paper to be securely attached to the mount without any white edging showing and to match the aspect ratio of the original artwork.
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 17.8cm x 24.4cm (7" x 9.6")
Estimated Product Size is 38.1cm x 43.1cm (15" x 17")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
Amidst the harsh realities of life in the trenches during World War I, a simple luxury from home brought a moment of joy and envy to one fortunate soldier. In this evocative advertisement for Wright's Coal Tar Soap from around 1915, a Tommie soldier is depicted washing himself in a makeshift camp setting, surrounded by his comrades who look on with envy. The soldier's cleanliness, a rarity in the grimy conditions of the battlefield, is a testament to the comforts sent from home. The large bar of Wright's Coal Tar Soap, known for its cleansing properties, is a reminder of the warmth and care of loved ones. The humorous caption, "Lucky Beggar!...Send a bar to YOUR soldier friend," adds a lighthearted touch to the image, highlighting the importance of small comforts during times of hardship. This poignant advertisement offers a glimpse into the daily life of soldiers during the Great War, and the enduring power of a simple bar of soap to bring a smile to a soldier's face.
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