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Premium Framed Print : Comic postcard, Temperance argument for water, not beer Date: 20th century
Framed Photos from Mary Evans Picture Library
Comic postcard, Temperance argument for water, not beer Date: 20th century
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23457434
© The Donald McGill Archive Collection / Mary Evans Picture Library
Alcohol Aristocrat Beer Campaign Campaigning Donald Mcgill Persuasion Pint Ridicule Satire Satirical Tankard Temperance Verbal Upper
23"x19" (58x48cm) Premium Frame
FSC real wood frame with double mounted 16x12 print. Double mounted with white conservation mountboard. Frame moulding comprises stained composite natural wood veneers (Finger Jointed Pine) 39mm wide by 21mm thick. Archival quality Fujifilm CA photo paper mounted onto 1mm card. Overall outside dimensions are 23x19 inches (584x482mm). Rear features Framing tape to cover staples, 50mm Hanger plate, cork bumpers. Glazed with durable thick 2mm Acrylic to provide a virtually unbreakable glass-like finish. Acrylic Glass is far safer, more flexible and much lighter than typical mineral glass. Moreover, its higher translucency makes it a perfect carrier for photo prints. Acrylic allows a little more light to penetrate the surface than conventional glass and absorbs UV rays so that the image and the picture quality doesn't suffer under direct sunlight even after many years. Easily cleaned with a damp cloth. Please note that, to prevent the paper falling through the mount window and to prevent cropping of the original artwork, the visible print may be slightly smaller to allow the paper to be securely attached to the mount without any white edging showing and to match the aspect ratio of the original artwork.
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 25.2cm x 39.6cm (9.9" x 15.6")
Estimated Product Size is 48.2cm x 58.4cm (19" x 23")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
A Hilarious Take on the Temperance Movement: A 20th Century Comic Postcard This delightful comic postcard, hailing from the 20th century, showcases a humorous argument for the Temperance campaign, advocating for water over beer. The scene is set with two elegantly dressed men, one from the working class, holding a tankard of beer and a pint glass, while the other, an aristocrat, dons a top hat and offers him a glass of water. The caption above the image reads, "Why not have a drink?" to which the aristocrat replies, "I'd rather have a drink of water, thank you." The working-class man, taken aback, asks, "But why?" The aristocrat retorts, "Because I'm not a donkey!" This satirical comic postcard is a brilliant example of the Temperance movement's persuasive tactics, which often relied on humor and verbal ridicule to sway public opinion. The use of a top hat and a donkey reference is a clever way to poke fun at the perceived class divide and the notion that working-class men were often portrayed as mindless consumers of alcohol. The image is a testament to the power of satire in shaping public discourse and raising awareness about important social issues, such as alcohol consumption and the Temperance movement. This charming postcard is a fun and lighthearted reminder of a bygone era and the creative ways in which people used humor to engage in important conversations.
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