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Advert for Milton against influenza 1918
Advertisement for Milton sterilising fluid, recommended for preventing and relieving influenza at a time when Spanish flu was rapidly spreading across the world.
1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23268774
© Illustrated London News Ltd/Mary Evans
Bacteria Cure Disease Disinfectant Epidemic Fluid Germs Illness Influenza Jul19 Medication Milton Nose Pandemic Prevention Sneeze Sneezing Spread Spreading Runny Sterilising
17"x15" (43x38cm) Premium Frame
FSC real wood frame with double mounted 10x8 print. Double mounted with white conservation mountboard. Frame moulding comprises stained composite natural wood veneers (Finger Jointed Pine) 39mm wide by 21mm thick. Archival quality Fujifilm CA photo paper mounted onto 1mm card. Overall outside dimensions are 17x15 inches (431x381mm). Rear features Framing tape to cover staples, 50mm Hanger plate, cork bumpers. Glazed with durable thick 2mm Acrylic to provide a virtually unbreakable glass-like finish. Acrylic Glass is far safer, more flexible and much lighter than typical mineral glass. Moreover, its higher translucency makes it a perfect carrier for photo prints. Acrylic allows a little more light to penetrate the surface than conventional glass and absorbs UV rays so that the image and the picture quality doesn't suffer under direct sunlight even after many years. Easily cleaned with a damp cloth. Please note that, to prevent the paper falling through the mount window and to prevent cropping of the original artwork, the visible print may be slightly smaller to allow the paper to be securely attached to the mount without any white edging showing and to match the aspect ratio of the original artwork.
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 24.4cm x 17.6cm (9.6" x 6.9")
Estimated Product Size is 43.1cm x 38.1cm (17" x 15")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
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EDITORS COMMENTS
Amidst the chaos and uncertainty of the First World War, the rapid spread of Spanish Influenza in 1918 brought fear and desperation to communities around the world. In this poignant advertisement from the Illustrated London News, Milton Sterilising Fluid is presented as a beacon of hope against the deadly epidemic. The image depicts a mother tenderly caring for her sneezing child, her expression a mix of concern and determination. In the background, a soldier, likely returning from the front lines, looks on with a worried expression. The text of the advertisement assures readers that Milton Sterilising Fluid is not only effective in preventing the spread of influenza, but also in providing relief for those already suffering from its symptoms. The image of a sneezing nose, surrounded by ominous-looking germs and bacteria, underscores the importance of taking precautions against the disease. At a time when the world was grappling with the devastating effects of war and disease, the promise of Milton Sterilising Fluid offered a glimmer of hope. The advertisement encourages readers to "Keep your home free from the germs of Influenza" and "Help to stop the spread of this terrible disease." This powerful advertisement serves as a reminder of the resilience and resourcefulness of people during times of crisis, and the importance of taking preventative measures against illness, particularly during a pandemic.
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