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Premium Framed Print : POSTUM ADVERTISEMENT, 1957. Still more curls to go... better fix more Postum! : advertisement for Instant Postum, from an American magazine
Framed Photos from Granger
POSTUM ADVERTISEMENT, 1957. Still more curls to go... better fix more Postum! : advertisement for Instant Postum, from an American magazine
POSTUM ADVERTISEMENT, 1957.
" Still more curls to go... better fix more Postum!" : advertisement for Instant Postum, from an American magazine
Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age
Media ID 6512259
1957 Advertising Brother Daughter Drink Father Grooming Kitchen Mother Sister
17"x15" (43x38cm) Premium Frame
FSC real wood frame with double mounted 10x8 print. Double mounted with white conservation mountboard. Frame moulding comprises stained composite natural wood veneers (Finger Jointed Pine) 39mm wide by 21mm thick. Archival quality Fujifilm CA photo paper mounted onto 1mm card. Overall outside dimensions are 17x15 inches (431x381mm). Rear features Framing tape to cover staples, 50mm Hanger plate, cork bumpers. Glazed with durable thick 2mm Acrylic to provide a virtually unbreakable glass-like finish. Acrylic Glass is far safer, more flexible and much lighter than typical mineral glass. Moreover, its higher translucency makes it a perfect carrier for photo prints. Acrylic allows a little more light to penetrate the surface than conventional glass and absorbs UV rays so that the image and the picture quality doesn't suffer under direct sunlight even after many years. Easily cleaned with a damp cloth. Please note that, to prevent the paper falling through the mount window and to prevent cropping of the original artwork, the visible print may be slightly smaller to allow the paper to be securely attached to the mount without any white edging showing and to match the aspect ratio of the original artwork.
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 19.3cm x 24.4cm (7.6" x 9.6")
Estimated Product Size is 38.1cm x 43.1cm (15" x 17")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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POSTUM ADVERTISEMENT, 1957 - A Glimpse into the American Kitchen
EDITORS COMMENTS
. Step back in time with this print from 1957. The image showcases an iconic advertisement for Instant Postum, a popular drink of that era. Set in a cozy American kitchen, we witness a heartwarming scene filled with family dynamics. In the foreground, a young girl is seen playfully curling her hair while her mother attentively watches over her. With curls already adorning her head, it becomes evident that there are still more to go – hence the catchy slogan "Still more curls to go. . . better fix more Postum!". This clever marketing strategy aimed to associate drinking Postum with enhancing one's grooming routine. The presence of other family members adds depth and authenticity to the photograph. A father and son can be spotted engaging in conversation at the table, while a sister and brother eagerly await their turn for some delicious Postum. This snapshot beautifully captures not only the essence of an advertising campaign but also reflects the values and rituals of middle-class America during this period. As you admire this vintage gem, take note of how advertising has evolved over time. From its vibrant colors to its nostalgic charm, this piece serves as both a window into history and an appreciation for timeless marketing techniques.
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