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Old lead letters forming the word fast food
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Florian Hiltmair
Media ID 12537251
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Backgrounds Character Concept Conceptual Symbol Detail Directly Above Fast Food Full Frame Gray Large Group Of Objects Lead Lead Typesetting Letter Lettering Orthographic Symbol Printing Press Letter Sort Symbolic Symbolic Picture Text Typescript Typography Unhealthy Unhealthy Eating Unhealthy Living Word Yellow
23"x19" (58x48cm) Premium Frame
FSC real wood frame with double mounted 16x12 print. Double mounted with white conservation mountboard. Frame moulding comprises stained composite natural wood veneers (Finger Jointed Pine) 39mm wide by 21mm thick. Archival quality Fujifilm CA photo paper mounted onto 1mm card. Overall outside dimensions are 23x19 inches (584x482mm). Rear features Framing tape to cover staples, 50mm Hanger plate, cork bumpers. Glazed with durable thick 2mm Acrylic to provide a virtually unbreakable glass-like finish. Acrylic Glass is far safer, more flexible and much lighter than typical mineral glass. Moreover, its higher translucency makes it a perfect carrier for photo prints. Acrylic allows a little more light to penetrate the surface than conventional glass and absorbs UV rays so that the image and the picture quality doesn't suffer under direct sunlight even after many years. Easily cleaned with a damp cloth. Please note that, to prevent the paper falling through the mount window and to prevent cropping of the original artwork, the visible print may be slightly smaller to allow the paper to be securely attached to the mount without any white edging showing and to match the aspect ratio of the original artwork.
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 39.6cm x 26.4cm (15.6" x 10.4")
Estimated Product Size is 58.4cm x 48.2cm (23" x 19")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
EDITORS COMMENTS
This print by Florian Hiltmair showcases a striking arrangement of old lead letters forming the words "fast food". The image, taken from a high angle view, presents a large group of objects meticulously arranged in a studio shot. The gray background enhances the visual impact and draws attention to the intricate details of each letter. The use of lead typesetting adds an element of nostalgia and craftsmanship to this symbolic picture. Each letter represents not only typography but also carries deeper connotations related to unhealthy eating and living. This conceptual symbol serves as a stark reminder of the detrimental effects that fast food can have on our well-being. The yellow color image brings vibrancy to the composition while emphasizing the urgency associated with fast food culture. The absence of people allows viewers to focus solely on these powerful symbols, inviting contemplation about our relationship with unhealthy dietary choices. Florian Hiltmair's photography skillfully captures both the artistry and symbolism inherent in this piece. Through his lens, he encourages us to reflect upon societal norms surrounding fast food consumption without explicitly mentioning any specific company or commercial use. Overall, this thought-provoking artwork challenges us to reconsider our approach towards nutrition and highlights the importance of making healthier choices for ourselves and future generations.
MADE IN THE UK
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