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Premium Framed Print : Advertisement for Solex carburettors, from Vogue magazine, January
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Advertisement for Solex carburettors, from Vogue magazine, January
CHT316954 Advertisement for Solex carburettors, from Vogue magazine, January, 1932 (colour litho) by Vincent, Rene (1871-1936); Bibliotheque des Arts Decoratifs, Paris, France; (add.info.: Publicite pour les Carburateurs Solex; ); eArchives Charmet; French, out of copyright
Media ID 22664538
© Archives Charmet / Bridgeman Images
Assistance Auto Ease Easy Motor Car Motoring Publicity
17"x15" (43x38cm) Premium Frame
FSC real wood frame with double mounted 10x8 print. Double mounted with white conservation mountboard. Frame moulding comprises stained composite natural wood veneers (Finger Jointed Pine) 39mm wide by 21mm thick. Archival quality Fujifilm CA photo paper mounted onto 1mm card. Overall outside dimensions are 17x15 inches (431x381mm). Rear features Framing tape to cover staples, 50mm Hanger plate, cork bumpers. Glazed with durable thick 2mm Acrylic to provide a virtually unbreakable glass-like finish. Acrylic Glass is far safer, more flexible and much lighter than typical mineral glass. Moreover, its higher translucency makes it a perfect carrier for photo prints. Acrylic allows a little more light to penetrate the surface than conventional glass and absorbs UV rays so that the image and the picture quality doesn't suffer under direct sunlight even after many years. Easily cleaned with a damp cloth. Please note that, to prevent the paper falling through the mount window and to prevent cropping of the original artwork, the visible print may be slightly smaller to allow the paper to be securely attached to the mount without any white edging showing and to match the aspect ratio of the original artwork.
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 17.8cm x 24.4cm (7" x 9.6")
Estimated Product Size is 38.1cm x 43.1cm (15" x 17")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
This print captures an iconic advertisement for Solex carburettors, featured in the prestigious Vogue magazine in January 1932. Created by renowned artist Rene Vincent, this colour lithograph showcases the elegance and sophistication of early 20th-century advertising. The image depicts a stylish woman confidently posing next to a sleek automobile, symbolizing the perfect fusion between fashion and technology. The vibrant colors and intricate details highlight the innovative design of Solex carburettors while emphasizing their role in facilitating smooth motoring experiences. As we delve into this snapshot from history, it becomes evident that this advertisement aimed to capture the attention of both male and female audiences. It not only promotes the efficiency of Solex carburettors but also portrays them as a symbol of empowerment for women who sought independence through driving. Transporting us back to an era when automobiles were transforming society, this print serves as a reminder of how advertising played a significant role in shaping cultural norms and aspirations during that time. It is fascinating to witness how artistry merged with commerce to create visually stunning advertisements that continue to captivate viewers even today. With its timeless appeal and historical significance, this remarkable piece from Bridgeman Images allows us to appreciate not just the product being advertised but also the artistic mastery behind it.
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