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Premium Framed Print : adveristing for Beer Pedavena, 1910s (poster)
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adveristing for Beer Pedavena, 1910s (poster)
2904159 adveristing for Beer Pedavena, 1910s (poster) by Erler, Erich (1870-1946); (add.info.: The Pedavena Beer is a native of Belluno, and takes its name from Pedavena, the place where is located the factory. Founded in 1897 by brothers Luciani, in 1974 it became the property of the company Heineken. Designed by Erler, Erich (1870-1946).); Buyenlarge Archive/UIG
Media ID 33086660
© Buyenlarge Archive/UIG / Bridgeman Images
Advertistment Beer Brand Brands Draft Beer Draft Beers Draught Beer House Mansion Lithographic Lithographs Movie Poster Mzposter Outdoor Setting Poster Art Posters Villa 1900 1910 Years 10 10s 1910 1919 Years 10 10s Advertizing Belluno Booze Landsitz Lithos Litography Manor House Manor Houses Manors Mansions Stately Homes Years 1910 Years 10 Years Ten
23"x19" (58x48cm) Premium Frame
FSC real wood frame with double mounted 16x12 print. Double mounted with white conservation mountboard. Frame moulding comprises stained composite natural wood veneers (Finger Jointed Pine) 39mm wide by 21mm thick. Archival quality Fujifilm CA photo paper mounted onto 1mm card. Overall outside dimensions are 23x19 inches (584x482mm). Rear features Framing tape to cover staples, 50mm Hanger plate, cork bumpers. Glazed with durable thick 2mm Acrylic to provide a virtually unbreakable glass-like finish. Acrylic Glass is far safer, more flexible and much lighter than typical mineral glass. Moreover, its higher translucency makes it a perfect carrier for photo prints. Acrylic allows a little more light to penetrate the surface than conventional glass and absorbs UV rays so that the image and the picture quality doesn't suffer under direct sunlight even after many years. Easily cleaned with a damp cloth. Please note that, to prevent the paper falling through the mount window and to prevent cropping of the original artwork, the visible print may be slightly smaller to allow the paper to be securely attached to the mount without any white edging showing and to match the aspect ratio of the original artwork.
FSC Real Wood Frame and Double Mounted with White Conservation Mountboard - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 21.7cm x 39.6cm (8.5" x 15.6")
Estimated Product Size is 48.2cm x 58.4cm (19" x 23")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
This print showcases a vintage advertising poster for Beer Pedavena, dating back to the 1910s. The poster, designed by Erich Erler, features an exquisite blend of artistry and marketing prowess. The image depicts a scene that transports us to early 20th century Italy. In the foreground, a majestic horse stands proudly while being held by its reins. This symbolizes strength and elegance, reflecting the qualities associated with Beer Pedavena. The horse's presence also adds a touch of nostalgia to the composition. In the background, we see an enchanting manor house nestled amidst lush greenery. This setting evokes a sense of sophistication and refinement, suggesting that indulging in Beer Pedavena is akin to experiencing luxury. The text on the poster is minimal yet impactful. It simply reads "Beer Pedavena" emphasizing the brand name as its own powerful statement. The choice of colors further enhances this effect - bold black against stark white creates contrast and draws attention. Overall, this print captures not only an advertisement but also a glimpse into Italian culture during this era. It serves as both historical documentation and artistic expression – showcasing how beer was marketed in early 20th century Europe. Whether you appreciate vintage advertising or have an affinity for Italian history, this stunning print will surely captivate your imagination and transport you back in time.
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