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Poster Print : The Swiss Centre, Leicester Square, London. The Swiss Centre was a popular
Poster Prints from Memory Lane
The Swiss Centre, Leicester Square, London. The Swiss Centre was a popular
The Swiss Centre, Leicester Square, London.
The Swiss Centre was a popular tourist attraction on the edge of Coventry Street, London, at its junction with Leicester Square. The 14 storey building was both a showcase for Switzerland and its products, and a trade and commercial centre that featured a Swiss bank, tourist office, a chocolate and souvenir shop, a Swissair ticket office, a cafe and several Swiss themed restaurants which were located in the basement.
It was designed by David Aberdeen and built by John Laing and Son and Token Construction Company Limited between 1963 and 1966, to include a podium above the shops located at street level, and an 11 storey tower block with office floors, residential spaces, a penthouse, a viewing gallery and a plant room.
Over the years the connection with Switzerland faded out, several shops remained vacant, and British souvenir stalls took over the commercial spaces since the late nineties. The building did not fit its purpose anymore nor with the new intended design for an improved pedestrian square, and it was finally demolished in 2008.
Picture taken 7th October 1975
Arthur Sidey
Daily Mirror
Mirrorpix
London
England
75-5295
Media ID 21847694
© Mirrorpix
Design Leicester Square Switzerland 1975 Architcture
A2 (59.4 x 42cm) Poster Print
Step into the heart of London's vibrant Leicester Square with our stunning Media Storehouse poster print of the iconic Swiss Centre. This captivating image, brought to you by Memory Lane Prints, transports you back in time to when the Swiss Centre was a beloved tourist attraction on the edge of Coventry Street. Add a touch of old-world charm to your space with this beautifully detailed and vividly colored print, perfect for those who long for the magic of London's past.
A2 Poster (59.4 x 42cm, 23.4" x 16.5" inches) printed on 170gsm Satin Poster Paper. Securely packaged, rolled and inserted into a strong mailing tube and shipped tracked. Poster Prints are of comparable archival quality to our Photographic prints, they are simply printed on thinner Poster Paper. Whilst we only use Photographic Prints in our frames, you can frame Poster Prints if they are carefully supported to prevent sagging over time.
Poster prints are budget friendly enlarged prints in standard poster paper sizes (A0, A1, A2, A3 etc). Whilst poster paper is sometimes thinner and less durable than our other paper types, they are still ok for framing and should last many years. Our Archival Quality Photo Prints and Fine Art Paper Prints are printed on higher quality paper and the choice of which largely depends on your budget.
Estimated Image Size (if not cropped) is 59.4cm x 39.4cm (23.4" x 15.5")
Estimated Product Size is 59.4cm x 42cm (23.4" x 16.5")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
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EDITORS COMMENTS
This print captures the iconic Swiss Centre in Leicester Square, London. Once a beloved tourist attraction, this 14-storey building stood proudly on Coventry Street, at the junction with Leicester Square. Designed by David Aberdeen and constructed between 1963 and 1966 by John Laing and Son and Token Construction Company Limited, it showcased Switzerland and its products while serving as a bustling trade hub. The Swiss Centre boasted an array of amenities including a Swiss bank, tourist office, chocolate and souvenir shop, Swissair ticket office, cafe, and several basement restaurants exuding a charming Swiss ambiance. Its unique design featured a podium above street-level shops along with an impressive 11-storey tower block that housed offices, residential spaces, a penthouse suite offering breathtaking views of the cityscape below. However, as time passed by, the connection to Switzerland gradually faded away. Vacant shops were replaced by British souvenir stalls in the late nineties. With changing times came new plans for an enhanced pedestrian square that rendered the building obsolete for its intended purpose. Sadly in 2008 after years of standing tall as a symbol of cultural exchange between Britain and Switzerland since its completion in '66', The Swiss Centre met its demise through demolition. This nostalgic photograph taken on October 7th in 1975 by Arthur Sidey serves as both a reminder of this once vibrant landmark's glory days and an homage to architectural history etched into London's memory lane.
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