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Left to right, Susanne Mizzi, Toastmaser Ivor Spencer, Barrie Larvia (wine expert
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Left to right, Susanne Mizzi, Toastmaser Ivor Spencer, Barrie Larvia (wine expert
Left to right, Susanne Mizzi, Toastmaser Ivor Spencer, Barrie Larvia (wine expert) and Corrine Russell with the New Coke. 3rd May 1985
Geoff Wilkinson
Sunday Mirror
Mirrorpix
United Kingdom
DM 85 2511
Media ID 21855324
© Mirrorpix
Changed Coca Cola Coke Drink Drinks Fizzy Flavour Formula New Coke Taste Tasting 1985
EDITORS COMMENTS
In this print from 1985, we are transported back to a moment of taste-testing and intrigue. The image showcases four individuals engaged in an animated discussion over the controversial "New Coke". From left to right, we see Susanne Mizzi, Toastmaster Ivor Spencer, Barrie Larvia (a wine expert), and Corrine Russell. Their expressions tell a story of curiosity mixed with skepticism as they hold their glasses filled with the fizzy beverage. This snapshot captures a pivotal moment in Coca-Cola's history when they decided to change their beloved formula. The New Coke was introduced amidst much anticipation but faced immediate backlash from loyal fans. The studio setting adds an air of formality and seriousness to the occasion. These individuals were entrusted with evaluating the new flavor that would potentially revolutionize one of America's most iconic drinks. It is fascinating to witness their involvement in this historic event. Geoff Wilkinson skillfully immortalizes this scene through his lens, freezing these personalities forever within this frame. Though not affiliated with the company itself, this photograph serves as a reminder of how even established brands can face challenges when attempting innovation or altering something deeply ingrained in people's lives. As we gaze upon this print today, it sparks nostalgia for an era defined by experimentation and change—a time when taste buds were tantalized by new possibilities yet remained fiercely loyal to tradition.
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