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Barrie Larvia (wine expert) with the New Coke. 3rd May 1985
Wall Art and Photo Gifts from Memory Lane
Barrie Larvia (wine expert) with the New Coke. 3rd May 1985
Geoff Wilkinson
Sunday Mirror
Mirrorpix
United Kingdom
DM 85 2511
Media ID 21855334
© Mirrorpix
Changed Coca Cola Coke Drink Drinks Fizzy Flavour Formula New Coke Taste Tasting 1985
EDITORS COMMENTS
In this print captured by Geoff Wilkinson, we are transported back to the 1980s, specifically the 3rd of May in 1985. The image features Barrie Larvia, a renowned wine expert, engaging in an intriguing encounter with none other than the infamous New Coke. As he stands confidently in a studio setting, Larvia's expertise and curiosity shine through his expression as he prepares to embark on a taste-testing journey like no other. With New Coke positioned before him, its fizzy bubbles dancing within the glass bottle, one can only wonder what thoughts are running through his mind. The significance of this moment lies not only in the novelty of New Coke but also in its impact on Coca Cola enthusiasts worldwide. This new formula was introduced by the iconic brand but faced immense backlash from loyal consumers who craved familiarity and nostalgia associated with their beloved classic coke flavor. Wilkinson's photograph freezes time and allows us to witness Larvia's exploration into uncharted territory – how does this new concoction compare? Does it possess a distinct flavor that will revolutionize our palates? Or will it fall short of expectations? This print serves as a reminder of an era when even established brands dared to challenge convention and take risks with their products. It captures both anticipation and uncertainty surrounding New Coke while showcasing Barrie Larvia's role as an authority figure navigating unchartered waters within the realm of taste testing.
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