WW2 poster, Load Your Van With Care

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WW2 poster, Load Your Van With Care

WW2 poster, Load Your Van With Care, having regard to items loaded. Design by Victor Hicks. Date: 1940s

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14146092

© Mary Evans Picture Library/Onslow Auctions Limited

Advice Careful Careless Crate Damage Goods Guidance Hicks Items Load Loaded Lorry Regard Responsible Victor Workman

EDITORS COMMENTS
This evocative WW2 poster, titled "Load Your Van With Care," is a powerful reminder of the importance of responsibility and careful handling during wartime. Dated back to the 1940s, the poster was designed by Victor Hicks to provide guidance for workmen and transportation personnel in the United Kingdom as they loaded goods onto lorries for delivery. The image features a workman standing beside an open van, carefully examining a wooden crate before loading it aboard. The caption above the scene reads, "Have Regard to What You Load," emphasizing the need for thoughtful consideration when loading goods. The poster's design is simple yet effective, with bold, black text and a clear, concise message. The use of the workman as the central figure adds a personal touch, making the advice feel more relatable and accessible. The image of the crate, with its precariously balanced contents, underscores the potential for damage if careless loading practices are employed. The "Load Your Van With Care" poster is a testament to the government's efforts to ensure the efficient and safe transportation of goods during a time of war. It serves as a reminder of the importance of taking care in our daily tasks, no matter how seemingly insignificant they may seem. The poster's historical significance lies in its ability to transport us back to a time when the collective effort of individuals was crucial to the war effort. Today, it stands as a reminder of the importance of being responsible and careful in our actions, a lesson that remains relevant in our modern world.

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