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WW2 Poster -- Your Friends Are Needed Now
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WW2 Poster -- Your Friends Are Needed Now
Your Friends Are Needed Now. Urge Them To Join The ATS. Recruitment poster, Auxiliary Territorial Service. Colour photolithograph by Frank Newbould, published by HMSO. showing a woman in khaki uniform and a woman in civilian dress. Date: 1941
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Media ID 14160405
© The National Army Museum / Mary Evans Picture Library
1941 Action Auxiliary Civilian Frank Friends Hmso Join Khaki Needed Newbould Office Persuasion Photolithograph Recruiting Recruitment Stationery Territorial Urge
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Your Friends Are Needed Now: A Call to Action in the Auxiliary Territorial Service during World War II This powerful recruitment poster from 1941, titled "Your Friends Are Needed Now," urges women to join the Auxiliary Territorial Service (ATS) during World War II. The colorful photolithograph, designed by Frank Newbould and published by the HMSO (His Majesty's Stationery Office), features two women in stark contrast: one in a khaki uniform, representing the ATS, and the other in a civilian dress, symbolizing the woman being urged to join. The image conveys a sense of urgency and the importance of women's contributions to the war effort. The woman in uniform extends a hand towards her friend, gesturing for her to join, while her determined expression and the caption above her head, "Urge Them to Join the ATS," emphasize the need for persuasion. The woman in civilian dress looks thoughtful and contemplative, as if considering the call to action. The poster's design, with its vivid colors and dynamic composition, effectively captures the spirit of the times. The ATS, which was the women's auxiliary of the British Army during World War II, played a crucial role in supporting the military effort on the home front. Women served in various roles, from clerical work to driving trucks, and their contributions were essential to the war effort. This poster is a testament to the historical significance of women's roles during wartime and the importance of recruiting efforts in mobilizing resources for the war effort. The image of women in uniform and civilian dress, working together towards a common goal, remains a powerful symbol of unity and determination in the face of adversity.
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