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WW1 Oxo advertisement
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WW1 Oxo advertisement
Advertisement for Oxo suggesting Oxo and potato cakes as a delicious (and economical) luncheon during the First World War. Date: 1918
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Media ID 14168781
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Cakes Cooking Delicious Eating Economical Fare Lunch Luncheon Lunchtime Meal Meals Nourishing Nutrition Potato Rationing Rations Simple
EDITORS COMMENTS
Amidst the hardships and uncertainties of the First World War, the simple pleasures of a nourishing meal took on new significance. In this evocative image from 1918, a mother and her young children sit around a humble table, their faces reflecting a sense of comfort and contentment as they enjoy a luncheon of Oxo and potato cakes. During the war, rationing and food shortages made it a challenge for families to provide balanced and nutritious meals. Oxo, a popular and versatile cube of savory stock, became a staple in many households as it could be used to add flavor to a variety of dishes, stretching meager ingredients and making them go further. The potato cake, a simple and economical fare, was another favorite during wartime. Made from potatoes, flour, and a little milk or water, these cakes could be cooked quickly and easily, providing a filling and sustaining meal for the whole family. The scene depicted in this photograph is a poignant reminder of the importance of food and family during times of hardship. The mother's gentle smile and the children's eager expressions speak to the enduring power of a shared meal to bring comfort and joy, even in the most challenging of circumstances.
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